Released on: September 13, 2007, 3:48 pm

Press Release Author: Paul Gossen

Industry: Entertainment

Press Release Summary: Sept 13, Vancouver, today as the Canadian dollar reached a
30-year high, Paul Gossen, local author of Business Transformed and a small group of
publishers challenged the Canadian publishing industry to match Canadian and US
prices on books.



Press Release Body: At this media event, the group unveiled a new cover for the
leadership book Business Transformed with matching US and Canadian prices and called
on other Canadian authors and publishers to do the same.

"The reality is that Canadian book pricing has very little to do with exchange
rates. Pricing for most books in Canada is set by the US publishers based on a
default formula of multiplying the US price by 38% regardless of the exchange
rate," stated Paul Gossen.

Leadershipinc Press, the publisher of Business Transformed had cover of the book
reprinted to match the US price and added a humorous cartoon asking why Canadians
pay 40% more for books.
"It is unfair to the Canadian consumer that US buyers purchase the same books for so
much less. This forces Canadians to purchase books over the border, further damaging
the Canadian publishing industry," stated Michael Rosenberg, author and president of
Author\'s Choice, an independent Canadian book distributor.
The debate over Canadian book pricing has intensified in the last two years as the
Canadian dollar has approached parity with the US dollar. Over that same period
there has been almost no change in the price difference for Canadian consumers.

"If just 10% of the Canadian publishing industry accepted our challenge and matched
Canadian and US pricing it would push the US publishing giants to lower Canadian
prices, revitalizing bookstores, authors, Canadian publishers and literacy rates
across Canada," stated Paul Gossen.

Business Transformed is available in bookstores across Canada including Chapters
Indigo and Amazon.ca with the new price of $19.50 Canadian or $19.50 US.


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Paul Gossen, The Breakthrough Coach, is the author of the management breakthrough
book Business Transformed. He is considered an expert in new business thinking and
has conducted hundreds of breakthrough programs for business leaders and
organizations including the RCMP, AMEX Canada, Golder Associates and the City of
Mississauga.


Web Site: http://www.business Transformed.com

Contact Details: Media Contact:
Paul Gossen, Email Media@Leadershipinc.ca, Phone 604 872-4300.
Michael Rosenberg, Author\'s Choice, 905 846 5455, www.authorschoice.ca