Released on: October 17, 2007, 4:01 am

Press Release Author: OMLogic Consulting

Industry: Advertising

Press Release Summary: Kapil Nakra, CEO of OMLogic Consulting, spoke at the first
ever conference of search marketers at SearchCamp, Chennai. He shared his
experiences in creating a framework for implementing search marketing profitably.



Press Release Body: New Delhi, India (Oct 8, 2007): SearchCamp is a two days event
aimed to bring together the best minds from the Search Engine Marketing space to
talk about search engine advertising, including optimization and marketing issues.
This event is the first of its kind in India and features workshops, debates and
keynotes on the present state and evolution of Search Engine Marketing. This
conference featured CEOs of Digital Agencies and Organizations with significant
portion of business online, Bloggers and best brains in SEO and SEM space.

In the session,\"Pathway to Implement Online Marketing\", Kapil shared his experience
of building a global brand from India using Online Marketing. He shared his views
and learning on the role of Search Marketers (involved in free listing as well as
paid listing) in achieving business objectives of the organization. With the
support of couple of successful implementations in Online Marketing, he brought in
the perspective that marketing strategy elements such as Positioning, Pricing
Structure, Value Proposition and Differentiation play a critical role in achieving
the objective of \"Being Online\". Although the Search Marketers are not directly
accountable for such issues, these issues significantly impact the work that search
marketers do starting from the keyword identification to creating marketing
communication through website, landing pages and online advertisements.

Kapil shared the key insights for search marketers in creating the framework such
that all the domain centric issues are getting handled appropriately and thereby
ensuring successful Online Marketing implementation.

Kapil Nakra is an Online Marketing Strategy Expert, and a Successful Entrepreneur
with more than 8 years of experience. Visit
http://www.omlogic.com/online-marketing-consultants.html to know more about him.

At SearchCamp, The Knowledge Foundation, the same group behind events such as
Barcamp Chennai, Blogcamp, WikiCamp.in and Proto.in, did overall co-ordination.


About OMLogic Consulting
OMLogic Consulting is a leading Online Marketing Consulting Company
(http://www.omlogic.com), based in India. It\'s unique and a holistic approach to
Online Marketing ensures that its customers get the maximum return on their Online
Marketing investments. Unlike most other online marketing firms, OMLogic works with
its customers as its partners and treats online marketing as a core and an integral
part of its customer\'s business. It starts its customer engagement by first
understanding its customer business thoroughly and then by creating a customized
Online Marketing strategy.

To know more about how OMLogic can help your business go global and produce
breakthrough results using online marketing, check out
http://www.omlogic.com/online-marketing-services.html



Web Site: http://www.omlogic.com

Contact Details: OMLogic Consulting
AP 48, Shalimar Bagh,
New Delhi 110088, India
Ph: +91-11-47095097