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BlueStar Distributes Cherry POS Qwerty LPOS Keyboard Line

Released on: October 25, 2007, 12:07 pm

Press Release Author: BlueStar

Industry: Retail

Press Release Summary: BlueStar is announcing its distribution of the new Cherry
LPOS Series keyboard line for POS applications. These keyboards offer plug-and-play
configuration for all common POS features and unique function enhancement via
"Cherry Tools" virtual programming.

Press Release Body: Florence, KY-October 25, 2007-BlueStar, the leading innovator in
solutions-based distribution for Auto ID, Point-of-Sale, Mobility and RFID products,
is announcing it is distributing the new POS Qwerty LPOS Series keyboard line from
Cherry Electrical Products.

Cherry's LPOS keyboards are fully programmable and provide uncompromised
alphanumeric data entry. They offer plug-and-play configuration for all common POS
features and unique function enhancement via "Cherry Tools" virtual programming. The
"Cherry Tools" software also allows for quick product set-up and program
configuration, including remote installation. As with all Cherry POS keyboards, the
new LPOS product line is fully compatible with Microsoft's WEPOS operating system.

LPOS keyboards are available with or without a 3-track Magnetic Stripe Reader (MSR)
and High-Resolution Touchpad. They also feature 42 re-legendable keys for easy
layout configuration and quick function calls. In addition, Cherry's LPOS keyboards
offer free programmability of all key positions in three layers and feature a rubber
mat/membrane keyswitch design that withstands up to 25 million key actuations while
maintaining an IP-54 rating for spill and dust resistance.

"The LPOS keyboard is part of our new POS family, which includes SPOS. The LPOS is a
full-size very durable keyboard with several different layout options," says Dave
Michielli, Marketing Manager for Cherry Electrical Products.

"The new LPOS series will be a great addition to BlueStar's line-up of keyboards
because it has all of the features of a POS keyboard with the added value of a
commercial keyboard," says Mark Fraker, BlueStar's VP of Marketing.

About Cherry Corporation
The Cherry Corporation is a global supplier of computer keyboards & input devices,
switches and controls, as well as mechanical and electronic components for the
automotive industry. Cherry Electrical Products is the North American division of
the Cherry Corporation with its headquarters in Pleasant Prairie, Wisconsin. Cherry
also has seven wholly owned subsidiaries in Germany, England, France, Austria, Czech
Republic, Mexico and Hong Kong.

About BlueStar
BlueStar is a leading solutions-based distributor of point-of-sale, bar coding, data
collection, radio frequency identification (RFID), and wireless mobility products.
BlueStar works exclusively with VAR Partners, providing them with complete solutions
at competitive prices. The company brings unequaled expertise to the market, offers
award-winning technical support and is an authorized service center for a growing
number of manufacturers. For more information about BlueStar, please contact a
BlueStar sales representative or log on to www.bluestarinc.com.

Web Site: http://www.bluestarinc.com

Contact Details: Kacey King
BlueStar
24 Spiral Dr.
Florence, KY 41042
800-354-9776, ext. 3275
kking@bluestarinc.com

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