Released on: October 17, 2007, 2:30 pm

Press Release Author: Mary E. Tomzack

Industry: Real Estate

Press Release Summary: Top Franchise Firm Publishes a Series of White Papers on the
Hotel Industry

Press Release Body: Elmsford, NY - October 17, 2007 --- FranchiseHelp's Hotel Study
is divided into a series of four white papers. Each contains a general survey of the
lodging/hospitality industry with an examination of a specific hotel sector. Part
One details the Economy Hotel sector while Part Two looks at Mid-Scale Hotels. Both
of these are now available for free download on the company website,
http://www.FranchiseHelp.com.

The third and fourth parts will focus on the Luxury Segment and Extended Stay hotel
brands respectively. They will be available shortly, comprising a complete and
detailed study for those interested in the lodging industry and especially for
franchised brands.

The studies also include lists of hotels brands with contact information and number
of franchised units in each specific sector. To assist potential investors, we have
also included a sample of the hotel chain's Total Investment and the Item
19(Earnings Claim) from the official franchise document, the Uniform Franchise
Offering Circular (UFOC).

Some of the featured hotel chains in Parts One and Two are: Econo Lodge, Microtel
Inn, Days Inn, Holiday Inn, Four Points by Sheraton, and Hampton Inn.

Key findings from the Part One and Part Two studies are as follow:
- Economy hotels, with less than $50 average room rate, have recovered from a slump
in 2001 and 2002 and are now on a par with other hotel categories
- Surprisingly, Mid-Scale hotels without food and beverage revenue sources fare the
best but there are indications that hotels which partner with brand-name restaurants
could change these results.

The hotel marketplace is booming and employs one out of ten people worldwide. In the
U.S., the lodging market registered an accelerated room demand growth from the early
1990's to late 2002 and then leveled off. Key indices of performance are decidedly
up in 2005, 2006 and apparently for 2007. RevPAR or Revenue per Available Room has
increased in all types of hotel chains.

But, hotel revenues are not only from rooms. In 2006, hotels also enjoyed increased
revenue from food and beverage and sources such as parking, gift stores and spa
facilities. They are providing other modes of revenue for hoteliers and
opportunities for other franchised businesses.


Web Site: http://www.franchisehelp.com/execfb/public.content-cid-188.

Contact Details: FranchiseHelp, Inc.
101 Executive Blvd.
Elmsford, NY 10523
Tel: 914-347-6735 /800-401-1446
Email: Company@franchisehelp.com