Released on: October 11, 2007, 8:19 am

Press Release Author: Anthony Shaw / Southern Imperial, Inc.

Industry: Retail

Press Release Summary: www.southernimperial.com introduces Swivo Clips, durable and
flexible sign holders used to support advertisements, sales and special promotions.


Press Release Body: Rockford, Illinois - Southern Imperial, the leading provider of
fixture and display solutions, has recently introduced Swivo Clips, a durable and
flexible plastic sign holder designed for communication and promotion in any retail
environment. Retailers can attract consumers using transitory clips increasing
awareness to products from 50% to 100%. The sign holder can clip to any store
fixture at one end and provides support for advertisements, sales and special
promotions at the other.
"Getting the shoppers attention is necessary," said Tom Valiulis, Southern
Imperial's Vice President of Marketing. "There has been strong demand among brand
manufacturers and retailers for more creative ways to educate and engage consumers
at the point-of-decision," he added.
Sign systems, both large and small, have been around quite sometime. Since the
beginning of language, signs have been instrumental in the task of giving
directions, communicating an innovation, or simply promoting an idea or value.
"The functionality and sleekness of the Swivo Clips manage to perform in all key
communication areas, providing a key solution to any retailer's promotional and
branding task," said Valiulis.
Swivo Clips work well in high traffic areas, yielding success near the cash
register, in the clothing or accessories sections and by any deli or produce
department. The Swivo-style joint, with ball and socket, is the featured
attraction, allowing it to be angled, turned, bent or twisted in any direction for
optimal display of any 3"-6" high graphic inserts or promotional cards.
Southern Imperial suggests using the Swivo Clips as compact impulse units to enrich
the shopping experience, providing interchangeable accessories to promote a brand
and communicate a selling message. Southern Imperial maintains an inventory of
different styled Swivo Clips for immediate shipment. All items can be ordered
online at www.southernimperial.com or by calling 800-747-4665.

Pricing and Availability
Swivo Clips are available today to customers worldwide. For more detailed
information about features and pricing, visit www.southernimperial.com or download
the free online Sign Holder Catalog featuring a selection of modular, chrome,
fixture, acrylic and banner sign holder solutions at
www.southernimperial.com/catalogs.ctm.

About Southern Imperial
Southern Imperial, Inc of Rockford, IL is the industry's leading manufacturer of
fixture hardware and display solutions for the retail industry - delivering proven
results and influencing point-of-purchase for the Nation's top retailers and their
suppliers. For more information about Southern Imperial call toll-free (800)
747-4665. For more information about sign holder solutions visit
www.southernimperial.com




Web Site: http://www.southernimperial.com

Contact Details: Sales contact: Gary Rothmeyer, Business Development Representative,
(815) 877-7041, ext. 203, grothmeyer@southernimperial.com