Released on: October 14, 2007, 9:08 pm

Press Release Author: Flash Drive Direct

Industry: Electronics

Press Release Summary: For Immediate Release:
USB Flash Drive designer and supplier to the promotional products industry, Flash
Drive Direct, has been cited in a European environmental study on the potential
positive impact that the use of the newest Samsung chips for their computer
peripherals Flash Drives will have on the environment.

Press Release Body:
For Immediate Release:
USB Flash Drive designer and supplier to the promotional products industry, Flash
Drive Direct, has been cited in a European environmental study on the potential
positive impact that the use of the newest Samsung chips for their computer
peripherals Flash Drives will have on the environment.

Samsung Senior design engineer, Sungjoo Yoo, was recently quoted in the European
Computer Design journal EDN as saying "The new level of performance achieved in our
latest chip for the Flash Drive market has greatly extended the performance cycle.
We are now able to attain levels of energy consumption (lower) never before
considered possible".

What is a Flash Drive? Flash Drives are small, infinitely re-usable (1,000,000 times
usage claimed) computer devices with a USB 2.0.processor. Their main purpose is to
hold or transfer data from one computer to another.

Information on Flash Drive Directs/Samsung environmental impact was presented to the
electronics and promotional products industry recently. It was demonstrated that the
Samsung chips used in the new Flash Drive Direct Flash Drives when tested and
compared to the use of energy expounded when a CD is burned showed levels of power
saving exceeding 500%. Included in the research for the article were test results
showing that the energy and petrochemicals consumed in the making of a conventional
CD (even before it was burned with information) was 3.97 times that of the energy
consumed in the construction of the average Flash Drive.

Further research showed that the energy consumed in burning information (kilowatts)
onto a CD was on average 25 times higher than the energy consumption of the new
Samsung chips in providing a simple transfer of information onto a USB Flash Drive.

Considering that 97% of all CD sales are for 1 time use (non-rewritable) and that
nearly half of all CD's are used only 1.3 times (on average) for the simple transfer
of data from 1 computer to another, the small eco-footprint when using a Flash Drive
with Samsung technology is a remarkable leap forward in reducing power consumption.





Web Site: http://www.flashdrivedirect.com

Contact Details: 3217 Denny Way
Seattle WA
206-364-7764
jg@flashdrivedirect.com