Sortprice Sees Halloween Search for Sexy Costumes Soar
Released on: October 23, 2007, 1:44 pm
Press Release Author: Sortprice.com
Industry: Retail
Press Release Summary: The grown-ups have taken over Halloween in 2007 with more searches conducted for adults' than children's costumes.
Press Release Body: Sortprice.com, the leading free-to-use shopping search engine that scours thousands of online retailers to compare prices, today announced an adult takeover of Halloween and offered a peek at this year's hottest costumes.
Adult costume searches are on the rise, soaring past searches for children's costumes by approximately 20%. A slew of "sexy" costumes made the top of the list, with "sexy prisoner" being one of the most searched. Also, an average 5% more is being spent on costumes this year than last.
"The sexy prisoner search as a top hit was a surprise initially," said Doron Simovitch, president and CEO of Sortprice. "However, when you consider the media focus on celebrities and how many of these have unfortunately topped headlines this year after run-ins with the law, resulting in prison time for some, it begins to make more sense."
A recent major increase in online costume retailers has tripled the costume category from what it was in 2006. With all of this choice, Sortprice features such as "shop, drag and drop" make it easier for shoppers to compare and share costumes found with friends. Sortprice also partners closely with the retailers whose products are listed.
"There's a true comfort level with online shopping that's supported by the numbers," said Erik Aronesty CEO of Moon Costumes. "However, while there are more shoppers online daily, Sortprice helps us out through features such as their merchant verification seal. This program provides reassurance to first time Internet buyers and puts our costumes right next to those from a known store such as Walmart."
Also available is the Sortprice 2007 Halloween Shopping Guide new this year to assist with costuming decisions.
Additional top costume searches include:
Sexy Cop Sexy Sailor Spiderman High School Musical Transformers Star Wars Dog the Bounty Hunter
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