Released on: November 29, 2007, 4:33 am

Press Release Author: Jason Way

Industry: Healthcare

Press Release Summary: BeneOmega announced today a program to encourage Americans to
take action to combat the serious problem of holiday weight gain in response to
National Institutes of Health warning.


Press Release Body: CHICAGO, November 21, 2007--- According to Dr. Jack Yanovski,
M.D., Ph.D. of the NIH, "Although an average holiday weight gain may seem
unimportant, that weight was not lost during the remainder of the year." And
therein lay the problem: Americans gain a pound or two during the holidays, and
those pounds never come off. Over the years, those pounds add up to serious health
problems. "These findings suggest that developing ways to avoid holiday weight gain
may be extremely important for preventing obesity and the diseases associated with
it," concluded NIH Director Duane Alexander, M.D.

In response to the report, BeneOmega announced today a program to encourage
Americans to take action to combat the serious problem of holiday weight gain. By
signing up for the IntelliTrim Holiday Weight Gain Challenge, consumers will receive
special discounts, health information and complimentary wellness coaching.

"We're excited to see the National Institutes of Health focusing on this important
issue: the connection between holiday weight gain and obesity-related health
problems such as diabetes and cardiovascular disease," stated Mark Nottoli,
co-Founder of NourishLife. "The unique ingredient in our IntelliTrim product was
recently proven to prevent holiday weight gain by University of Wisconsin
researchers, and so the NIH report has given us a great opportunity to spread the
word about our solution to this serious problem."

"The holidays are supposed to be enjoyable. We want people to take care of their
health, and enjoy themselves in the process," said Jason Way, VP - Customer
Experience of NourishLife. "That is why we launched the IntelliTrim Challenge. It is
possible to practice prevention without having to give up the good things in life."
More information about preventing holiday weight gain and the IntelliTrim Holiday
Weight Gain Challenge can be found at the company's website:
(http://www.beneomega.com/shop/intellitrim/holiday.aspx)Press release distribution
by PressReleasePoint(http://www.pressreleasepoint.com/)

NourishLife (www.NourishLifePPP.com) is contributing to a major improvement in
health and wellness by addressing nutritional deficiencies. The firm expects to help
significantly reduce healthcare costs. Founded by nutrition industry veterans, the
firm employs expert scientists and nutritionists passionate about health.

The BeneOmega division of NourishLife (www.BeneOmega.com ) is the web\'s premier
source of products and information designed to help people lose fat, increase lean
muscle and live the lean and healthy lifestyle.

NourishLife is a privately held company located in the Chicago area.


Contact:
Jason Way
VP Customer Experience
NourishLife, LLC
847-582-1315
jason@nlppp.com
http://www.beneomega.com

Web Site: http://www.beneomega.com

Contact Details: Jason Way
VP Customer Experience
NourishLife, LLC
847-582-1315
jason@nlppp.com
http://www.beneomega.com