Released on: November 9, 2007, 9:45 pm

Press Release Author: Dr. Douglas Jactern

Industry: Biotech

Press Release Summary: BioInformant partners with research product companies to
target prospects using responsive email lists. As an informatics company,
BioInformant generates unique, highly-targeted lists of prospects based on research
focus, site of research, or other search criteria.

Press Release Body: BioInformant partners with research product companies to target
prospects using responsive email lists. As an informatics company, BioInformant
generates unique, highly-targeted lists of prospects based on research focus, site
of research, or other search criteria.

While other companies distribute email lists that are sold to hundreds of customers
- causing prospects on their lists to become de-sensitized to email marketing -
BioInformant uses its internet search capabilities to generate unique email
marketing lists on a regular, rolling basis. This allows research product companies
to reach prospective customers that are open-minded and receptive.

Moreover, BioInformant's keyword focused screening allows companies to run email
marketing tailored for their specific campaign. This puts products and services in
front of researchers who are interested in hearing about them, producing a high
return on investment (ROI) for companies using targeted lists.

BioInformant provides email lists ranging from 2,500 to 25,000 address, for research
topics that include \"Dermatology\" or \"PCR\", as well as for geographic regions that
include the United States, South America, & India.

BioInformant's lists can be used promotionally for either broad (company-wide) or
focused (product-specific) email promotion internet marketing.

Email marketing targeted through use of company or product specific keywords allows
communication with responsive (\"warm\") prospects. To learn more about this
opportunity to efficiently reach marketing goals at increased ROI, visit
\"www.bioinformant.com/targeted-email-marketing.html\".



About BioInformant:
BioInformant supports life science clients by providing business intelligence tools
for making profitable business decisions. As one of the first firms to recognize
how the Web transformed business decision-making, BioInformant specializes in
designing search algorithms that extract information from the internet. This
automated approach to generating business intelligence allows our clients to receive
rapid answers to their critical strategic questions & at substantial cost-saving.

Web Site: http://

Contact Details: Dr. Douglas Jactern
Chief Operating Officer
BioInformant
Arlington, VA 22204
www.bioinformant.com
info@bioinformant.com