Released on: November 27, 2007, 10:02 pm

Press Release Author: pmb

Industry: Automotive

Press Release Summary: It is grand opening of Motor Expo 2007. Thirty six car brands
pervade the expanse of IMPACT Challenger, creating a new phenomenon in automotive
industry of Thailand and Southeast Asian region.

Press Release Body: Mr. Kwanchai Paphatphong, President of Inter-Media Consultant
and Organizing Chairman of the "24th THAILAND INTERNATIONAL MOTOR EXPO 2007",
revealed that the Expo is held this year under the concept "Future Vehicles Stun the
World" to reflect the advanced technologies that makers apply to current cars and
prepare to incorporate into future vehicles.

"The Expo is held at IMPACT Challenger 1-3 on 60,000 square metres. Outdoor
activities take up another 25,000 square metres, adding up to a total space use of
over 85,000 square metres, thus making ours the largest show of motor vehicles and
accessories in Thailand and second largest in Asia, next to Japan only," he added.

H.E. Piyabutr Cholvijarn, Deputy Minister of Industry, presides over the opening
ceremony attended by the Governor of Nonthaburi, Ambassadors of Sweden, Great
Britain, the French Republic and a large assembly of distinguished guests.

Car companies taking part in the Expo represent 36 brands as follows:- ASTON MARTIN,
AUDI, BENTLEY, BMW, BUGATTI, CHEVROLET , CHRYSLER , CITROEN , FERRARI , FORD, GRAND
CARRYBOY, HONDA, HYUNDAI, ISUZU, KIA, LAMBORGHINI, LORINSER, LOTUS, MAZDA,
MERCEDES-BENZ, MINI, MITSUBISHI, MITSUOKA, MTM, NISSAN, PEUGEOT, PORSCHE, PROTON,
SKODA, SPYKER , SSANGYONG, SUBARU, SUZUKI, TOYOTA, VOLKSWAGEN and VOLVO. In
addition, there are lots of car audio and car accessories.

Mr. Kwanchai continued "This year we still stress the promotion of returning
profits to the visitors by giving out 3 cars to lucky persons. The 3 contests of
fortune are as follows. Visitors who buy or book a car in the Expo will be eligible
to contest for the prize of a HONDA CR-V 2.0 i-Vtec worth 1,180,000 Baht in the
"Buy a Car Win a Car" program. Visitors who purchase an Expo admission ticket
costing 80 Baht will receive a coupon to fill in details and contest for a SUBARU
IMPREZA worth 1,120,000 Baht in "Buy a Ticket Win a Car" program. The last provides
a chance for visitors who send an SMS from mobile phones to "SMS to win a car"
program to win a MISUBISHI LANCER RALLIART worth 825,000 Baht. In addition, there
is "Buy merchandise to win a Navigator boat" whereby for every 1,000 Baht of
commodity purchase in the Expo, a coupon will be given for a chance of winning a
NAVIGATOR boat, 3 of which will be given out each day throughout the Expo".
This year Inter-Media Consultant and Advance Info Service will jointly organize
"Motor Expo Smart Pretty 2007" contest under the concept "Spectacular and
Scintillating" for AIS clients to have fun in taking part and vote through their
mobile phones for the car company Pretties that they appreciate. The Pretty
receiving the highest votes will win 2 return air tickets from Bangkok - Switzerland
to visit the Geneva Motor Show in February 2008, plus a PR photo session at the
booth of the car company that she represents. The top 20 vote casters will have a
chance to join a specially organized Private Party. Voters' Lucky draw will take
place on 23 January 2008. The voting for Pretties will take place during 15
November-31 December 2007 and the voting results will be shown in real time on the
websites of Inter-Media Consultant and AIS, and also on screen at the site of AIS in
the Expo near the main entrance to Challenger 2.

Motor Expo 2007 will run from 29 November until 10 December 2007 (weekdays from
1200-2200 hrs., Saturday, Sunday and public holidays from 1100-2200 hrs.). On Friday
30 November 2007 from 1600-1800 hrs. Motor Expo 2007 Live in Bangkok will be
telecast live from IMPACT Challenger on TITV, and on Saturday 1 December 2007 from
1400-1600 hrs. on RTA Channel 5.

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Professional Media Business Co., Ltd.: Khun Waseenat Sookthis
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