Released on: November 13, 2007, 9:31 am

Press Release Author: Carol Felzien, KolbeCo Marketing Resources

Industry: Retail

Press Release Summary: Providing innovative and economical display solutions is
Nu-Era's primary goal. It's easy to configure high impact retail areas with
Nu-Era's line of wire display fixtures offered in a variety of floor and countertop
models.

Press Release Body: As a retailer, you've done everything in your power from a
promotional and messaging standpoint to get potential customers in the door. Once
you've gotten their attention, keep them shopping this holiday season with a fool
proof way to maintain neatly organized merchandise: Wire Display Systems. Whether
you're opting to display hats, socks, shoes, CDs or magazines, Nu-Era
(www.nu-era.com) has a display rack to fit your everyday needs.

During the holiday season, it can be especially important to have a number of
display options on hand to keep up with new products and product types. Wire
display solutions are versatile in that they offer both floor and countertop models
and can be easily moved and repositioned to meet the ever-changing framework of your
store's floor plan.

"Providing innovative and economical fixture solutions is our number one goal," said
Jim Minard of Nu-Era. "It's easy for retailers to configure high impact display
areas and the entire store for that matter with Nu-Era's line of display fixtures,
including wire racks and shelving systems. These displays can direct traffic flow
and increase product visibility. Our countertop displays also enhance
point-of-purchase sales for those last-minute impulse buys at the cash register."

A quick browse online will help you readily see how you can cut your creativity
loose to build new spaces and give your store a fresh look for the holidays. And,
while you're at it, don't forget multipurpose racks with casters for increased
portability. Nu-Era has Rolling Wall and Rolling Shelf Merchandisers available to
keep products front and center where you need them most.

Nu-Era and nu-era.com are services of The Nu-Era Group - the industry leader in
store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers
with competitively priced quality products with customer-oriented service since
1949. Nu-Era features an entire section of www.nu-era.com dedicated to wire
displays, shelving and fixtures. For more tips and related articles, visit Nu-Era's
Retail Supply Information Blog at www.retailstoresupplyinfo.com.

Web Site: http://www.kolbeco.net

Contact Details: KolbeCo Marketing Resources
1676 Bryan Road, Suite 113
Dardenne Prairie, MO 63368
636-379-3895