Released on: November 19, 2007, 1:59 am

Press Release Author: Webtogs Ltd

Industry: Internet & Online

Press Release Summary:
New ecommerce site Webtogs aims to shake up the outdoor adventure gear space after
10 months of preparation.


Press Release Body: Webtogs, which offers outdoor clothing, footwear, packs and
camping equipment online, was born from the observation that a \"best of breed\" site
was missing from the outdoors sector: a site designed to make the shopping
experience the best it can be. That's why Webtogs features multi angle product
images, an easy-to-navigate checkout process, quicker lead time for deliveries and a
\"zero hassle\" returns policy.

Founded by successful e-commerce entrepreneurs and outdoors enthusiasts James
Balmain (Light Image) and Phil Wilkinson (Kelkoo), Webtogs combines expert knowledge
of the online market place with a truly customer focused approach to online shopping
including:

-Over 25 top brands, including Berghaus, Keen, Lowe Alpine, Mountain Equipment,
Camelbak and Scarpa
-Presenter led product videos, showing features and detail to level not normally
seen on ecommerce sites, especially relevant to the look and feel of products shown
on the site.
-Carbon neutral delivery - love the outdoors and want to protect it? Webtogs offers
customers the ability to offset the carbon emissions of the deliveries they receive,
on a joint venture basis. In addition, all packaging used is glue free, 100%
recycled and 100% recyclable.

Webtogs CEO James Balmain comments:

\"We\'ve chosen products we really liked using ourselves or listened to our friends
rave about, so we understand what we\'re selling and know quality when we see it.\"

He continues:

\"The amount of time and effort the team has put into this has resulted in an online
shopping experience that we think is really special, not because it\'s gimmicky but
because it\'s as simple and easy as we can make it. Having said that, we\'ve got a
mountain to climb over the next year as we bring further features and benefits to
our customers. This is just the start.\"

Visit www.webtogs.co.uk and see how enjoyable online shopping can be.

ENDS

Notes to editors:

1. Webtogs was founded by James Balmain and Phil Wilkinson and is an outdoor
clothing and equipment e-tailer.
2. Webtogs Ltd, Unit 5, Brickfields Business Park, Gillingham, Dorset, SP8 4PX,
01747 825777, www.webtogs.co.uk

Web Site: http://www.webtogs.co.uk

Contact Details: Webtogs Ltd, Unit 5, Brickfields Business Park, Gillingham, Dorset,
SP8 4PX, 01747 825777, www.webtogs.co.uk