Released on: November 16, 2007, 4:23 am

Press Release Author: Andrew Alexander

Industry: Healthcare

Press Release Summary: DNA paternity testing firm easyDNA has expanded its
operations to provide its DNA testing services in two new markets: Australia and New
Zealand.

Press Release Body: SYDNEY, AUSTRALIA ( ExpressPressRelease ) 28 February 2007- href=http://www.easy-dna.com>easyDNA, a leading DNA paternity testing firm, has
announced that in line with its global expansion strategy, it has expanded its
operations into both Australia and New Zealand. The company has opened an
administration office in both Sydney and Auckland to provide a base for promoting
its portfolio of DNA testing and servicing the clients looking to do perform tests
such as DNA Paternity Testing.

In order to service the market better, the company has established dedicated
websites www.easydna.net and www.easydna.co.nz specifically for its Australian and
New Zealand clients respectively. A full list of the company's portfolio of services
as well as information about each DNA test is available online. In addition, all
prices are quoted in the local currency for added ease of use. Customers can order
their DNA paternity test kit directly from the website and make payments via credit
card.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said,
\'We are pleased to be offering our services in Australia and New Zealand, especially
because easyDNA is partly owned by Australian interests. These are very interesting
markets for us since, unlike some other countries, awareness about DNA testing is
high and widely used as a means of confirming biological relationships. We therefore
need to concentrate our efforts on providing clients with the highest levels of
customer service in order to differentiate ourselves from our competition.\"


About:

easyDNA provides reliable, accurate and confidential href=http://www.easy-dna.com/content/index.php?section_id=1>DNA Paternity
Testing ,DNA
Relationship Testing and DNA Forensic Testing to both the private and public
sector. EasyDNA operates through a network of offices covering a wide geographic
area. All testing is performed by an ISO 17025 and AABB accredited laboratory and
staff have a minimum of 5 years experience dealing directly with DNA testing thereby
ensuring the highest level of competence.

Contact:

easyDNA
Level 5, Amphenol Business Centre, Thanet Way, Whitstable Kent CT5 3JF
United Kingdom
Tel: +44 (0)870 4231030 Fax: +44 (0)870 4231031
Web: www.easy-dna.com
Email: info@easy-dna.com

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Web Site: http://www.easy-dna.com

Contact Details: easyDNA
Level 5, Amphenol Business Centre, Thanet Way, Whitstable Kent CT5 3JF
United Kingdom
Tel: +44 (0)870 4231030 Fax: +44 (0)870 4231031
Web: www.easy-dna.com
Email: info@easy-dna.com