Released on: December 14, 2007, 2:29 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Automotive

Press Release Summary: A recent automotive study from Experian Research Services
suggests that consumers\' intent to purchase automobiles within the next six months
is highest in the Western and Southern regions of the U.S. The study further
illustrates which media channels advertisers should focus on to reach these
consumers.



Press Release Body: New York - A recent automotive study from Experian Research
Services suggests that consumers\' intent to purchase automobiles within the next six
months is highest in the Western and Southern regions of the U.S. The study further
illustrates which media channels advertisers should focus on to reach these
consumers.

Find out which cities these consumers live in. Download a free consumer chart of
the top 10 cities from Experian Research Services: www.smrb.com/auto.

Chris Wilson, president of Experian Research Services, states that this data
intelligence is critical to understanding these consumers\' attitudes. \"This
information enables marketers to determine which media channels are best to reach
targeted demographics. For example, in Odessa-Midland, Texas, 42 percent of people
rely on radio to stay informed, suggesting that radio advertising is a preferred
choice among consumer in this market,\" explained Wilson.

Watch Wilson explain how to get the most out of your consumer intelligence on the
local level: http://www.youtube.com/watch?v=fr1YVeS5ldA

Wilson added that marketers need to know as much as they can about their consumers.
\"The Experian Local Consumer Study encompasses market intelligence on a wide range
of variables including new and used cars, purchased and leased vehicles, foreign
versus domestic and make and type of vehicle,\" said Wilson.

Experian Local Market Services include targeted consumer and business marketing
lists, geographic mapping analysis, local market consumer research and geographic/
socio-economic segmentation. (For more details, visit us at www.smrb.com).

Experian Research Services: The mission of the group is to enable clients to
optimize communications with their customers and prospects across multiple channels
by providing a robust description of the American Consumer. Experian Research
Services operates: Simmons (a full service, consumer research organization that has
been The Voice of the American Consumer for over 50 years) and Vente, a real-time
online quality lead generation service. In 2006, Experian Research Services was
ranked the fastest growing market research company by Jack Honomichl, the leading
market research industry authority.

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For media inquiries, please contact Valerie Jennings at 816-220-1040 or send an
e-mail to info@jenningspr.net.




Web Site: http://www.smrb.com

Contact Details: For media inquiries, please contact Valerie Jennings at
816-220-1040 or send an e-mail to info@jenningspr.net.