Press Release Summary: Bangalore, December 10, 2007: Avoid the mundane layers of pullovers and sweat shirts this winter, if you want to look smart & fashion savvy. Instead, beat the winter chills by 'Dressing young and stylish' even if you are 40. The new Genesis winter collection comprise sharp contemporary designs for corporate dressing and evening formal wear, while the Basics winter collection includes hip & trendy Sports and Jeans line for casual, leisure dressing. In line with the latest international trends and designs, both the Genesis formals and Basics smart line pay intricate attention to subtle fashion details and are available in a new improved fit and a vast colour palette. The winter collection is available at all 'Genesis Basics' exclusive outlets as well as leading multi-brand outlets in your city.
Press Release Body: Genesis sharp formals Crafted using long staple fine cotton yarns, the Genesis formal shirts are in line with international contemporary designs. With absolute sharp finishing and exquisite hand feel, the vast range of formal shirts is to be coveted. The intricate self structured designs of the Genesis evening formal wear crafted exquisitely with superior supima yarns and available in a wide range of graceful evening colours are sure to keep you in the forefront. To match the formal shirts, Genesis presents an assortment of classic formal trousers in a variety of structures and fabrics. Basics Sports Line Cool, hip and trendy designs with subtle detailing, the extensive range of Basics sports shirts are in perfect blend with the latest international fashion. Crafted from superior soft poplins, the shirts come in a dash of sporty colors, a wide range of solids and dobbies, golf ball washed to give a great hand feel. Club it with the all new array of sporty fashion trousers and you will get bowled over by its sheer style and stunning finish.
Basics Jeans Line Epitomizing the contemporary fashion trends, the all new Basics shirts come with intricate fashion detailing that's sure to make you stand apart. Crafted from the finest cotton, they have a wide assortment of solids, dobbies checks and stripes for you to pamper yourself with. The perfect match for the shirt is the new range of denim jeans from Basics with innovative washing techniques that are in line with the international fashion trends.
ABOUT HASBRO CLOTHING: Hasbro Clothing is among the leading men's branded apparel manufacturer and retailer in India and the company behind the Genesis and Basics brands. Genesis, a classic formal brand is the flagship brand of Hasbro Clothing and Basics is a fashion lifestyle brand, positioned to cater to young adults in the age group of 18-40, who emphasise on smart dressing, even while away from work. Hasbro retails its brands through its exclusive network of 'Genesis Basics' outlets spread across Chennai, Coimbatore, Erode, Salem, Tirupur, Puducherry, Trivandrum, Cochin, Calicut, Trissur, Tellicherry, Bangalore, Hyderabad, Secundrabad in the South and in Ahmedabad, Surat, Baroda, Noida and Delhi. The brands are also available in Multi Brand Outlets & leading stores in these cities. Genesis and Basics brands are available through exclusive outlets in Sri Lanka and across the Gulf.
For editorial queries, contact: Tania Basu, PRHUB @ 22483007/e-mail: tania@prhub.com
2012
