Released on: December 7, 2007, 2:51 am

Press Release Author: Weber Shandwick

Industry: Apparel & Fashion

Press Release Summary: Italian art connoisseur Emil Mirzakhanian introduced today in
Thailand the M collection of luxurious crocodile travel accessories, inspired by the
luxury of the material and the concept of luxury travel in the past, what he calls
"the Hemingway style of travelling".

Press Release Body: Italian art connoisseur Emil Mirzakhanian introduced today in
Thailand the M collection of luxurious crocodile travel accessories, inspired by the
luxury of the material and the concept of luxury travel in the past, what he calls
"the Hemingway style of travelling".

H. E. Ambassador Di Pace was very pleased to welcome the launch of the M Collection
at his Residence to emphasize the Embassy's support to all form of collaboration
between Thailand and Italy in the cultural and commercial fields.

Mirzakhanian, who was born in Persia to Armenian parents, raised in Italy and
schooled in the United States created the M line of travel luggage to make a
statement about travel -- and life.

"My idea of travel derives from the old picture of romantic journey. Travel to me is
not about destinations, it's the journey - getting dressed up, packing your
belongings in beautiful, custom-made luggage and taking many weeks to reach a
destination without knowing what would happen on the way."

M collection luggage are all constructed from skins of crocodiles raised in Thailand
specifically for their quality leather. Crocodile skin is durable but not rough. The
touch of crocodile leather has a feel unlike any other material and its color and
texture is incomparable. But most of all, crocodile leather is exotic -- no matter
how exact the tanning process, no two crocodile skin samples are alike.

"Crocodile leather itself is a work of art," Mirzakhanian, owner of Via
Montenapoleone and Via Bagutta galleries in Milan, explains. "We don't have two of
the same exact bags. I am putting my experience, vision, love for art and
aesthetics, and a particular style of living into creating this product of all my
past experiences. Therefore, I make no compromises in beauty and quality."

Mirzakhanian personally designs every piece, controls the quality, and supervises
the pattern cutting by trained craftsmen who understand his vision. All M products
are hand-made and visually inspected. The bags are so unique Mirzakhanian didn't
feel they required a designer logo to define its value. Instead, all M collection
luggage simply come with the owner's initials. Hence the company's motto: "When your
own initials are enough."

To Mirzakhanian, life is just a journey, a journey he's reluctant to close the book
on just yet. Although he arrived in Thailand nearly seven years ago to retire, he
saw an opportunity to combine is two greatest loves -- art and travel -- and as a
result M was born. The collection is a culmination of decades of studying art,
collecting art, buying art and selling art.

"Life is art. Everyone experiences it but not everyone appreciates it," Mirzakhanian
says with a smile. "The M collection isn't for everybody, just for those who
appreciate life and all those good things that go with it."

Prices for M luggage range from USD300 to USD15,000. Additional information on the M
collection can be found at the showroom at All Seasons Place on Wireless Road,
Bangkok, Thailand.


Web Site: http://

Contact Details: Onanong Pratakphiriya +66 2 343 6059 onanong@webershandwick.com