Motorcycle
Direct girls uncovered for 2008 calendar
Released
on: December 18, 2007, 9:02 am
Press
Release Author: Motorcycle
Direct
Industry:
Automotive
Press
Release Summary: Motorcycle Direct Insurance staff receives the
full glamour girl treatment for a sexy photo shoot for charity
Press
Release Body: Nine Motorcycle Direct (MCD) employees
have received the full ‘glamour girl’
treatment to help create a sexy new charity calendar.
The
debut appearance of the ‘MCD Cover Girls’
can be seen in the 2008
Motorcycle Direct calendar which has already gone on
sale. The group comprises nine employees who volunteered to be the
‘face’ of Motorcycle
Direct and help raise funds for the charity, Riders
for Health.
MotorCycle
Direct is one of the UK's biggest motorcycle
insurance providers but the employees ditched their normal day
jobs in Sales, Marketing and Customer Services to pose with a collection
of stunning motorbikes including a Suzuki SV1000, a Triumph Daytona
675 and a Harley Davidson Fat Boy.
The
calendar will be available in two formats; Bikers can register at
www.mcdcovergirls.co.uk
where they can either download a free copy or pay 99p to receive
a hard copy. All profits will go to the charity, Riders
for Health.
Marketing
Executive Jenny appears in August on the calendar and commented:
“It was the first time most of us had done anything like
this but we are really pleased with the way the calendar has turned
out. I originally suggested the idea and the girls just started
volunteering. To be part of a professional glamour photo shoot was
a fantastic experience and I hope we raise loads of money.”
Chief
Executive Scott Salter said: “I’m incredibly
proud of the girls. We already knew they were the best in the business
when it comes to bike insurance but this shows a whole new side
to them. I think it takes a lot of bravery to do something like
this but Riders for Health is a charity we all
really care about and I know the girls were keen to do something
that would make a difference. I think it will make a great Christmas
present for anyone who is mad about bikes, so hopefully everyone
will get behind it.”
-ends-
Notes to editors:
Each picture is available separately
on request.
MotorCycle
Direct is one of the UK's biggest motorcycle insurance
providers. As part of a group with over 40 years experience, MotorCycle
Direct have built a big business on the basis of small
premiums and a personal touch. MCD have the industry
knowledge and technical expertise to find anyone the right motorcycle
insurance quote for biking in the British Isles - whatever their
interests.
Motorcycle
Direct is a trading style of Europa Group Limited. Authorised and
regulated by the Financial Services Authority. Registered Office:
29 High Street, Thornbury, Bristol. BS35 2FD. Registered in Wales
Reg No 3279177
Web
Site: http://www.motorcycledirect.co.uk/
Contact
Details: Contact details:
Gordon
Maw
MAW Communications
215 Earlham Road
Norwich
NR2 3RQ
01603 505845
hello@mawcomms.co.uk
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