Released on: December 19, 2007, 4:53 pm

Press Release Author: Sortprice

Industry: Internet & Online

Press Release Summary: Sortprice Goodwill Ambassadors hand out Internet Safety Tips
and Holiday Shopping List Reminder Cards across New York City to raise the level of
awareness against Identity Theft and Fraud.

Press Release Body: New York, New York, December 19, 2007 - Sortprice.com, a leading
Price Comparison Search Engine, launches its year-end Community Service efforts
across New York City. Sortprice Goodwill Ambassadors are set to hand out for five
(5) days to Native New Yorkers and City Visitors, the "Holiday Shopping List and
Online Safety Tips Cards" beginning Wednesday, December 19, 2007 until Sunday,
December 23, 2007, at key locations within the city, including Wall Street, SOHO,
Greenwich Village, West Village, Herald Square, and Times Square.

The campaign is in response to the escalating need to pump up the level of
consciousness among shoppers on the growing prevalence of identity theft and fraud.
The 5" x 7" safety reminder card doubles as a handy tool to help consumers draw up
their shopping list. It contains a checkbox for each gift that the shopper has
filled out and could be marked off as the purchase is carried out.

Sortprice recognizes the life-changing value of continuously educating consumers on
the importance of being vigilant and cautious when sharing any critical information
online or offline. According to Doron Simovitch, CEO and President of Sortprice,
"The Internet has leveled the playing field for corporations and entrepreneurs to
enjoy a relatively fair battleground in customer acquisitions. However, be as it
may, the web has also opened the doors for identity thieves to lurk for their next
prey. Therefore, at Sortprice, we believe that it is incumbent upon us to help in
whatever way we could, to proactively be an advocate of propagating the idea of
smart and cautious shopping."


About Sortprice.com

Sortprice.com is a web-based, free-to-use, price comparison shopping engine that
scours its massive database of online retailers and searches across its diverse
range of product categories, to help shoppers compare prices and retailers extend
their reach to markets across the globe. With 175,000 unique daily visits, more than
5 million hits each month, and a 29% RTR, Sortprice is exponentially-rising to
become one of the leading online shopping search destinations. For more information
on the Holiday Season Safety Tips, please visit:
http://www.sortprice.com/sortprice_holiday_season_safety_tips_full.html



Web Site: http://www.sortprice.com

Contact Details: MEDIA CONTACT:

Company: Sortprice
Address: 44 Wall Street,
12th Floor,
New York, NY 10005
Contact: Elle
Phone: (212) 461-2204
Fax: (212) 461-2205
Email: mediarelations@sortprice.com