Topshop
has now launched on Facebook
Released
on: December 12, 2007, 8:17 am
Press
Release Author: Andrew Leahy
Industry:
Apparel
& Fashion
Press
Release Summary: Topshop has launched the Topshop Fashion Fix application
for Facebook users
Press
Release Body: The new Topshop Fashion Fix which
has recently been launched on Facebook allows users
to see the newest must-have pieces for the season from their Facebook
profile. Facebook users can view items in detail
and stamp a "love it or lose it" comment
for their friends to see. Pieces can be shared and passed to other
Facebook friends to talk about the latest styles,
plan outfits or simply arrange shopping trips.
The
Topshop
Fashion Fix application was created and produced by
renowned digital agency Poke, and developed in collaboration with
the Topshop
internal web team.
As
an added incentive for Facebookers eager to try
out the new application, during the run-up to Christmas,
Fashion Fix users can play a weekly game of "Snap"
on Facebook to win anything from 10%-off at Topshop.com
to a year's supply of shoes.
With
thousands of groups already networking about Topshop
and swapping ideas about what they’re about to buy, this application
ensures that they’re the first to see what's new in-store.
The Fashion Fixes’ sharing and commenting
features also allows them to have lots of fun in the process - and
makes sure that their friends know exactly what they’re planning
to wear at the weekend.
-Ends-
Editors
Notes
About
Topshop.com
With daily updates and over 3000 different items to shop at any
one time, Topshop.com is one of the UK's biggest
online retailers with an exciting and dynamic site to reflect the
brand's image as an innovative fashion authority.
Topshop.com
is Topshop's second biggest store and a leader in the digital
market place. Communicating to it's customers via the weekly 'Style
Notes' email (a magazine-like reminder of news with 350,000
subscribers), two RSS feeds (the 'Style Blog' and 'Daily Fix'),
their cute desktop 'widget' and video podcasts (including 9 London
Fashion Week catwalk movies published within 24 hours of the shows),
Topshop engages with their young and dynamic audience
in ways that they understand.
About
Poke
Poke is a six year old creative agency for the
digital age. Poke has built a reputation for engaging,
challenging design communications work with a select group of high
profile clients. Poke is the only UK-based agency
to have been awarded the digital industry's equivalent of the ‘Oscars’
- New York’s Webby Awards - three years in
a row (2005-2007). Poke opened a US office in New
York in April of this year.
Poke
has worked with Topshop since 2003 conceiving
and delivering a number of successful online projects, including
the design of their e-commerce store, the Kate
Moss collection and the Topshop
video podcast.
Web
Site: http://www.topshop.com/
Contact
Details: For further information contact:
Andrew
Leahy
Topshop Press Office
Colegrave House
70 Berners Street
London
W1T 3NL
+ 44 (0)20 7927 1584
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