Released on: January 27, 2008, 12:27 pm

Press Release Author: Shama Hyder

Industry: Marketing

Press Release Summary: Editors: You are welcome to reprint the following tips, as
long as the contact information at the end is included.

Press Release Body: Dallas, Texas -- January 27, 2008- "Most experts agree that we
are in the midst of a looming recession. If the economy continues to swing
downwards, businesses will have to be prepared\", says Shama Hyder, the Chief
Marketing Expert and Founder of After The Launch, a Dallas based marketing firm.
Here are five tips to keep your business profitable during a recession.

1. Have a Game Plan Ready
Always be prepared. Create an alternative budget in case the economy does turn sour.
Make sure to keep all your employees and vendors in the loop. If possible, host a
meeting to brainstorm ideas to cut costs and increase efficiency. Also consider
allowing key employees to telecommute to cut down on costs.

2. Focus on Marketing
Although the initial inclination of most companies is to first cut the marketing
budget, it's not the wisest move. Instead, look for ways to use your marketing
budget more wisely. You may also have to find new ways of generating old leads. In
tough times, you have to do more to reach more. If before you were using just email
to keep in touch, you may now have to consider following up the emails with a call.
Lead generation in tough times requires more reaching out.

3. Team Up
Find another independent professional or company that offers services complementary
to yours and team up. You can both cross-promote and reap the benefits. If you are a
dentist, consider teaming up with a local pediatrician. If you are a law firm, think
about teaming up with an accounting firm.

4. Beef up Customer Service
In tough economic conditions, your current clients become even more golden and
indispensible. Make sure to keep them satisfied. Also, find a way to reward them if
they send you referrals.

5. Keep your Long Term Goals in Mind
It can be tempting to cut corners for short-term gain, but remember to keep your
company's long term goals in mind. All economic conditions are temporary, but that
doesn't mean the same applies to your business.

Shama Hyder is the Chief Marketing Expert and Founder of After The Launch, a Dallas
based marketing firm. Her website, http://www.AfterTheLaunch.com, has turned into a
high-traffic destination for people looking for advice on marketing their businesses
successfully.

Interviews may be arranged via telephone or email
Telephone: 469-774-8000

Web Site: http://www.AfterTheLaunch.com

Contact Details: CONTACT: Shama Hyder at 469-774-8000 (days and evenings)
2103 Nob Hill
Dallas, Tx 75006
Shama@AfterTheLaunch.com
http://www.AfterTheLaunch.com