Ad Council Media Commitment from PDN TV

Released on: January 25, 2008, 11:31 am

Press Release Author: Stefany Northcutt/ Marketing Coordinator PDN TV

Industry: Healthcare

Press Release Summary: $1.2 Million Media Commitment from PDN TV to Ad Council


Ad Council Announces Upfront Media Commitment for 2008 Totaling $1,220,000.00

Los Angeles, CA - The Advertising Council announced today that Private Dental
Network (PDN-TV) has committed to donate $1,220,000.00 in advertising time for the
Ad Council's public service advertising (PSA) campaigns in the upcoming year.

"On behalf of the Ad Council and the Americans who benefit from our critical
messages, I am grateful to Private Dental Network for recognizing the importance of
our PSAs and coming forward with this generous commitment," according to Peggy
Conlon, President and CEO
of the Ad Council.

Since 1942, the Ad Council has been the largest producer of PSAs in the country,
with its approximately 50 current PSA campaigns addressing significant social
issues. The Private Dental Network's donated advertising time will support PSAs
addressing a wide range of issues in the areas of community, education and health
and safety.

"PDN's healthy lifestyle content and patient education programming will be
complemented by the outstanding production value and sincere social messages
delivered to our audience by the Ad Council," said PDN-TV CEO Matthew Berriman.

All of the Ad Council's PSAs, across all media, are run and aired in advertising
time and space that is donated by the media. In a move that broke from the Ad
Council's traditional outreach model, the organization began securing upfront
commitments from the media in 2004. The organization received a record-breaking $2
billion in donated advertising time and spaces for its campaigns during fiscal year

About PDN-TV

Private Dental Network (PDN-TV), Inc, is a California based media company managing
ad-supported television networks and delivering captive audiences utilizing internet
protocol television (IPTV) technology. As a leader in out-of-home (OOH) television
advertising, PDN-TV is a niche television network with originally produced content
and a mission to inform and entertain the waiting patient while offering
unprecedented access to healthcare marketers employing a traditional medium in
non-traditional locations. For more information on PDN-TV, please visit:

About Ad Council

The Ad Council is a private, non-profit organization with a rich history of
marshalling volunteer talent from the advertising and media industries to deliver
critical messages to the American public. Having produced literally thousands of PSA
campaigns addressing the most pressing social issues of the day, the Ad Council has
effected, and continues to effect, tremendous positive change by raising awareness,
inspiring action and saving lives. To learn more about the Ad Council and its
campaigns, visit


Stefany Northcutt
Phone: (818) 840-8525

Web Site:

Contact Details: Private Dental Network, Inc.
4111 W. Alameda Ave.
Suite #603
Burbank, CA 91505

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