Released on: January 23, 2008, 3:25 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Automotive

Press Release Summary: A four year trend among automotive buyers suggests that the
Web is the fastest growing source of vehicle information prior to buying a vehicle,
according to Experian Research Services.

Press Release Body: NEW YORK - A four year trend among automotive buyers suggests
that the Web is the fastest growing source of vehicle information prior to buying a
vehicle, according to Experian Research Services.

Download a free automotive map from Experian Research Services, charting the DMAs of
moms using the Internet: http://www.smrb.com/?c=AutoXpert

This growth is contrary to other resources like word-of-mouth, television and
automotive magazines, which have remained stagnant over the last four years.
Additionally, among consumers with the highest intent to purchase a vehicle in the
next two years, moms were most likely to rely on the Internet as part of their
decision to purchase or lease.

The study is part of Simmons surveys conducted across the nation which measure car
buying activity among consumers.

Chris Wilson, president of Experian Research Services, explained that this
information illustrates how imperative it is to understand online consumer
activities and behaviors within the automotive sector. \"If your audience is changing
media sources and buying behaviors, you need to change your tactics to complement
theirs.\"

According to Mario Murgado, president and CEO of Miami Automotive Retail, Experian
automotive data has been a great reference. \"It condenses a vast amount of
information into orderly reports that are easy to manipulate, use and share,\" said
Murgado.

Watch Ellen Romer, senior vice president of Experian Research Services, explain how
media companies, advertisers and automotive dealers can reach and target auto buyers
via AutoXpert: http://www.youtube.com/watch?v=q9luBYcJ6Ys

AutoXpert is an application that provides insights into automotive buying behaviors
and media usage. It geographically maps out automotive dealers\' trade areas to help
identify prospects and pinpoints which media channels are best to reach those
consumers, enabling advertising agencies, media companies and dealerships to analyze
automotive consumer data.

Experian Research Services (ERS) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ERS, a
part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than 50
years, and Vente, a real-time online quality lead generation service. For more
information, visit www.smrb.com.



Web Site: http://www.smrb.com/?c=AutoXpert

Contact Details: For media inquiries, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net.