Released on: January 21, 2008, 7:13 am

Press Release Author: Quest CE/Michael Halvorsen

Industry: Education

Press Release Summary: Revised Standards Strengthen Ethical Guidelines for CFP®
Professionals and Help Foster Greater Consumer Confidence

Press Release Body: Brookfield, WI - January 21, 2008 - The Board of Directors of
Certified Financial Planner Board of Standards Inc. (CFP Board) adopted a revised
version of its Standards of Professional Conduct, which set forth the ethical
standards for CERTIFIED FINANCIAL PLANNERT professionals. The revised ethical
standards apply to the more than 54,500 financial planners in the U.S. who are
authorized by CFP Board to use the CFP® certification marks. The revised standards
become effective July 1, 2008.
The revised standards require a CFP® professional to "at all times place the
interest of the client ahead of his or her own." The new language replaces the lower
standard of "reasonable and prudent professional judgment" contained in CFP Board's
current Code of Ethics and Professional Responsibility.
The revised standards also require CFP® professionals who provide financial planning
services do so with the duty of care of a "fiduciary," a term partly defined as
acting "in the best interest of the client." The heightened duty of care
significantly strengthens the current requirement that financial planning services
be performed "in the interest of the client."
Quest CE, an approved provider of continuing education for the CFP Board of
Standards, has numerous courses to help financial professionals fulfill their CE
requirements. With course topics ranging from insurance products like annuities,
VUL, long term care, and disability income insurance to investment-based courses
like retirement planning, college savings plans, and asset allocation, Quest has
everything needed to meet the CFP Board's requirement in an efficient and
cost-effective manner.

Quest CE will file a new Ethics Course geared to meet the new standards set forth by
the CFP Board and expects approval in the near future. The new online Ethics course
will be priced at $12.95 and can be found on Quest CE's CFP website at:
www.questcfpcontinuingeducation.com.

About Quest CE
Over the past 20-plus years, Quest CE has built a reputation of being the premier
provider of Compliance Solutions to the financial services industry. In addition to
offering CE for professionals holding insurance licenses and professional
designations like the CFP, CIMA, CLU/ChFC, and CPA designations, we also provide a
complete spectrum of financial compliance training solutions.


Web Site: http://www.questcfpcontinuingeducation.com/

Contact Details: Quest Continuing Education Solutions
13040. W. Lisbon Rd.
Suite 600
Brookfield, WI 53005
262-432-0441
http://www.questcfpcontinuingeducation.com/