Emirates
airline in huge turn on
Released
on: January 2, 2008, 3:28 am
Press
Release Author: Emirates
Industry:
Consumer
Services
Press
Release Summary: Emirates airline switches on 76 websites across
the world - overnight
Press
Release Body: Emirates Airline has flown beyond
a new technological frontier by turning on 76 different websites
across six continents simultaneously, in a coordinated re-launch
of its website.
The
new look Emirates
website, providing a gateway to 76 country sites in 10
different languages came to life in an ambitious overnight launch.
Emirates.com
uses the latest internet and e-commerce technology and provides
passengers with more features and options when making their travel
arrangements online.
Well
before passengers board an Emirates' aircraft,
they can now key in their route, find out what aircraft they are
flying on, what entertainment they can enjoy whilst onboard, explore
virtual tours of the in-flight products and even watch trailers
of Hollywood blockbusters they can expect to see during the flight.
One
of the major advantages of the new site is the flight search and
pricing system. Rather than just being presented with one price
for a preferred time, passengers will be shown seat availability
and prices for seven days either side of their requested travel
date. This will give customers more opportunities to benefit from
cheaper fares that may be available.
Online
customers can purchase tickets, confirm a booking, check-in online
and choose their preferred seat. The booking process has been simplified,
underlining the ease, flexibility and passenger-led nature of the
new system. With the airline’s internet sales doubling year
on year, Emirates airline
is again moving to meet its customers’ online appetite.
Ghaith
Al Ghaith, Executive Vice President, Commercial Operations Worldwide,
said: “Emirates' internet sales are rapidly
increasing and the new website extends our global reach, giving
us greater opportunities for revenue generation. Over the next five
years, I anticipate that the number of new and existing customers
booking flights through our website will increase dramatically.
In re-creating the site, we have handed much more control to our
customers and allowed them to feel the Emirates
experience from their homes, offices and hotels, long before they
board one of our modern aircraft.”
The
big 'switch on' took place on a single day rather
than through a staggered approach which would be more usual for
a multi-national website launch. Emirates decided
to turn on the world at the same time in a colossal technical challenge.
Mike
Simon, Emirates’ Divisional Senior Vice President, Corporate
Communications, said: “This is internet technology
at its very best. We already hold a commanding position in the skies
- now we are making our mark online. In this fast-changing media
landscape, investment in our brand within the online environment
is increasingly important in order to communicate effectively with
our customers. The new look, highly visual website is effectively
a one stop shop for all our passengers' needs - right from booking
flight tickets, to securing a hotel and even renting a car."
The
new Emirates site caters to all types of flyers,
including leisure, corporate and business
class. It is a secure environment and presents information in
a clear, uncluttered manner - making the purpose of each page immediately
obvious and reducing the time spent navigating through different
sections.
The
site is currently divided into four main areas: Flying with
Emirates
- which contains information about the Emirates' travel
experience, "Destinations & Offers"
which contains information on the latest deals, "Plan
& Book" where users can make or manage a booking
and "Skywards" with valuable information
about the frequent flyer programme.
The
massive financial commitment to passenger convenience comes after
major investment in ice Digital Widescreen, the
much talked about new generation in-flight
entertainment system, impressive upgrades to the First, Business
and Economy Class product and multi-million dollar commitments to
build and expand Emirates' First and Business Class lounges worldwide.
At
the same time, the complimentary chauffeur-drive service, which
whisks Emirates' First and Business Class passengers
in luxury to and from airports, now operates in more than 30 countries
across the network.
With
the historic launch of the Sao Paulo route and the recent start
of services to Ahmedabad, Toronto and Houston, Emirates
now flies to 99 destinations in 62 countries with a 112-strong
fleet of modern aircraft. The airline is the largest single customer
for the Airbus A380, which will join the carrier's aircraft line
up next year.
Web
Site: http://www.emirates.com/
Contact
Details: Contact:
Jonathan Hill
Emirates Corporate Communications
Emirates Headquarters
Near Clock Tower
Dubai
United Arab Emirates
(+9714) 203 2329
http://www.emirates.com/
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