Released on: January 24, 2008, 7:28 am

Press Release Author: Arbor Books

Industry: Financial

Press Release Summary: Jessie Conners discusses how Generation Y is putting
themselves into debt at such an early age due to the lifestyle their parents have
become accustomed to.

Press Release Body: (MINNEAPOLIS, MN)-With present economic conditions limiting
American salaries and overall debt at record highs, Gen Yers are facing even bigger
budget deficits.

"The buy now, pay later lifestyle that so many baby boomers have become accustomed
to is slowly rubbing off on their children," says Jessie Conners, former Apprentice
and author of Nightmare Nation: Redefining the Pursuit of the American Dream.

Since Gen Yers spend over $175.1 billion dollars per year, it's no wonder that
retailers and credit card companies are targeting them much more than they did in
the past.

"A recent survey by the NSW Office of Fair Trading found that people between the
ages of eighteen and twenty-four have an average debt of over $3,000," says Ms.
Conners. "And for those who have credit cards, their debt is over $6,000."

In Nightmare Nation, Ms. Conners addresses how credit card companies are targeting
high school students as well, and how the average Gen Yers are knee-deep in student
loans and credit card debts before they enter the workplace.

"According to MSN Money," Ms. Conners notes, "one in three high school seniors have
credit cards. For credit-swamped Gen Yers, creating wealth for the long-term can
seem like an unrealistic goal."

Ms. Conners discusses how crucial it is for parents to educate their children on how
to manage their money and teach them the importance of following a personal budget.

Nightmare Nation instructs readers how to:
. Get out of debt.
. Create other sources of income.
. Change their attitudes toward savings money.
. Set up retirement accounts now, no matter what their ages.
. Invest! Find reliable advisors and make plans.

Ms. Conners has made countless television appearances, including Oprah, CNBC and The
Today Show, and was recently interviewed by Chuck Jaffe of Your Money Radio. She
also has upcoming interviews scheduled with WOCM-FM.

The author works as a nationally acclaimed keynote speaker, appearing at over 300
events a year. Currently a real estate broker, she started her own marketing firm
at seventeen years old and began investing in real estate at nineteen.


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