Released on: January 14, 2008, 5:10 am

Press Release Author: Spivo.com

Industry: Consumer Services

Press Release Summary: The shopping channel on the SpivO search engine is live with
thirty new stores.

Press Release Body: SpivO's newest channel launched from the upgrade is SpivO
Shopping, a price comparison web site that allows users to compare prices of
thousands of items from hundreds of online stores. A beta version of the shopping
channel was launched last year in the SpivO Workshop, but it was not finalized until
today's official launch.

The SpivO Shopping channel, like most of the new channels to be released on the new
network, is based on simplicity. Since 2004, when SpivO became a search engine, they
have tried various ideas for improving the profitability potential of the search
engine. During 2007's renovation meetings, the profitability of the search engine
was under guidance of SpivO's parent company, American Marketing Management and
Motivational Services, Inc., SpivO's technology management company, Adviatech Corp.,
and Adviatech's fifty percent shareholder, Jason Standard Corp.

Adviatech held the final decision authority on where to position ad space. SpivO's
revenue is generated from ad impressions on their interactive news channels,
commission compensated advertisements from retailers and service providers such as
iTunes, Sirius Satellite Radio, and Movielink, job postings on the soon to be
launched SpivO Job search, hotel, rental car, and flight bookings on the soon to be
relaunched, SpivO Travel, advertisements from SpivO's direct sponsors, Google Ads to
supplement un used ad space, and credit card applications.

Adviatech's Vice President, Jason Bland, worked closely on the project's technical
and business planning objectives. Bland commented today "It's a fragile balancing
act of simplicity, clean page styles, and profitable ad placement. We carefully
weighed out the pros and cons on what to do with SpivO Shopping. Ultimately, we
decided that our focus should be on bringing product content into SpivO Shopping to
display the most relevant ads. We are not ready, at this time, to pursue a business
model similar to Shopping.com which allows store owners to upload product feeds and
pay per click."

The SpivO Shopping database is made up of internally selected product feeds. To
learn more visit http://www.spivo.com/shopping.


Web Site: http://www.spivo.com/shopping

Contact Details: SpivO
9280 Bay Plaza Blvd Suite 706
Tampa, FL 33619