Released on: February 28, 2008, 8:38 pm

Press Release Author: Katrina Marie D. Coyoca

Industry: Software

Press Release Summary: CRM Works Pty Ltd., in collaboration with iCatchIT, a website
development company, launch SMaps, the latest CRM innovation.

Press Release Body: Sydney, Australia - Australian company CRM Works Pty Ltd., in
collaboration with website development company iCatchIT, unveils SMaps. A mapping
tool that connects customer relationship management systems to Google Maps in real
time.

SMaps automatically links addresses and locations of individuals or companies to
their location in Google Maps. Viewing full contact information from their CRM
database with Google's mapping functionality makes scenes from recent popular
Hollywood blockbuster movies like Minority Report, and others, a reality for
companies. They can use Google\'s advanced mapping capability along with their CRM
information such as contact details, price and order history to zoom in and make
decisions.

SMaps will boost efficiency of mobile workers helping them save time and cost. \"Our
Target List functionality provides instant access to geographic information to sales
managers and personnel who can then use that information to focus marketing and
sales efforts.\", explains CRM

Principal Consultant for Asia Pacific David Gill.
\"We built an interface between Google Mapping API and CRM Databases using Microsoft
ASP. Initially we are supporting market leaders such as Sage CRM, Microsoft CRM,
and we plan to release a PHP based version for Sugar CRM by Q2 2008\", states
iCatchIT CEO and leading website development expert Jonathan Corners.

\"Using popular server-side scripting technologies as an interface between the API
and address databases allows us to quickly adapt the product to a wide range of
mapping/address applications.\"

iCatchIT is a Website Development company with locations worldwide including in
Philippines, United States and Australia. It has a fifteen year history delivering
complex software and web based solutions to companies worldwide. It is owned and
managed by CEO, Jonathan Corners.


Web Site: http://www.icatchit.com

Contact Details: For additional information, please contact:
Katrina Marie D. Coyoca
Phone: +63323450567
Fax: +63323469038
katrinac@icatchit.com
www.icatchit.com