DFDS Seaways rewards affiliates with GBP 5,000 trip to America
Released on: February 28, 2008, 1:57 am
Press Release Author: Robson Brown
Industry:
Press Release Summary: DFDS Seaways rewards affiliates with £5,000 trip to America
DFDS Seaways is focusing on the affiliate channel in 2008 and launching a range of high profile incentives and promotions aimed to support its goal for increasing online sales.
Press Release Body: DFDS Seaways rewards affiliates with £5,000 trip to America
DFDS Seaways is focusing on the affiliate channel in 2008 and launching a range of high profile incentives and promotions aimed to support its goal for increasing online sales.
So far this year there has been a 50% increase in revenue through affiliate revenue year on year. DFDS Seaways recognises the importance of affiliates for driving traffic to www.dfds.co.uk and has not only bolstered its online teams but set up enticing competitions.
One affiliate has the chance to win an all expenses paid trip to the world-renowned Affiliate Summit in Boston, USA this August. The prize is worth £5,000 and is partnered with cash back bonuses for bookings.
DFDS Seaways already works with over 3,500 affiliates in the UK on both the Buy.at and TradeDoubler networks. There are major affiliates operating in the UK and this high profile competition will increase awareness of the company's programme.
The cruise ferry operator is regularly featured on a range of blogs, praising DFDS Seaways for its incentive schemes and promotions; particularly after the organisation of a free affiliate event onboard ship sailing from Newcastle to Amsterdam in 2007. This offered a networking opportunity for all parties and provided affiliates with the opportunity to understand the brand and experience it first hand.
In addition to the direct affiliate channel focus DFDS Seaways will also launch a newly designed dynamic website later in the year. An improved booking engine has already been launched to enhance the customer experience even further.
Tom Fotheringham, UK Online Marketing Manager at DFDS Seaways commented: "DFDS Seaways is really driving forward the online business and affiliates play an integral part in this, ensuring we hit the online objectives."
Issued on behalf of DFDS Seaways by Robson Brown PR
Laura Cuthbertson - laurac@robson-brown.co.uk Sophie O'Mahony - sophieo@robson-brown.co.uk
. DFDS Seaways operate four routes. Newcastle-Holland, Newcastle- Norway, Harwich-Denmark & Copenhagen-Oslo. . In 2007 DFDS Seaways, on routes from the UK, carried over 1.5M passengers and 250,000 vehicles. . For more information about DFDS Seaways visit www.DFDS.co.uk or www.DFDS.co.uk/summit specifically for the Affiliate promotion. . Contact - Andrew Cooper 0191 2936272 or andrew.cooper@dfds.co.uk
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