Released on: February 26, 2008, 12:08 am

Press Release Author: Motif, Inc.

Industry: Consumer Services

Press Release Summary: Motif's world-class leadership team expands to include deep
general management, marketing and business development experience.

Press Release Body: Motif, Inc., a leading global knowledge-based BPO services
provider announced today that Karl Wiley has joined the company as President of U.S.
operations. Mr. Wiley will be responsible for all of Motif's U.S. based operations,
including corporate strategy, sales & marketing, key account management and M&A. He
will be focused on driving accelerated growth for Motif by attracting new clients,
expanding into additional industries and service lines, and growing activity from
Motif's current client base.

Mr. Wiley joins Motif after more than six years as an executive with eBay. Most
recently he served as the Chief Operating Officer of MicroPlace, eBay's start-up
initiative providing a retail investment marketplace in the Microfinance industry.
Prior to that, he was the general manager of eBay's $5+ billion Technology and Media
categories, and led eBay's B2B wholesale initiative. In these roles, Mr. Wiley was
responsible for strategy, consumer marketing, product management and customer
service, and managed eBay's relationship with many major branded retailers and
manufacturers.

Prior to eBay, Mr. Wiley was Vice President of International Operations with
Alibris, an e-commerce company focused on books, movies and music. After managing
Alibris' business development team in the U.S., he established and ran Alibris'
European subsidiary in the U.K. Mr. Wiley has also worked in business development
with Lycos, and as a strategy consultant focused on emerging markets for Deloitte
Consulting. He earned his MBA with honors from Harvard Business School and
graduated magna cum laude from Duke University.

"We are thrilled to have Karl join Motif's leadership team," said Kaushal Mehta,
Chairman and Founder of Motif, "Karl brings us deep experience in marketing and
communicating both to businesses as well as to industries as a whole. His track
record of building successful new businesses throughout his career demonstrates his
unique mix of strategic vision and operational excellence."

"Motif is an outstanding company with tremendous potential for rapid growth," said
Wiley. "It is rare to find such a powerful combination of great talent, great
technology & tools, impeccable service, and 100% client loyalty. I'm proud to be a
part of it and look forward to helping take Motif's success to the next level."

About Motif
Motif, Inc. is a global knowledge-based BPO services provider where human judgment
is essential to the workflow. Motif provides customer support services, back office
transaction processing and research & analytics services to the Fortune 500 and
mid-market companies. Motif has been recognized by NeoIT and Global Services for the
last three years as one of the Top 100 offshore IT outsourcing and BPO service
providers in the world. Motif was additionally ranked among the top 20 firms on the
"Global Outsourcing 100--Rising Stars Category" by the International Association of
Outsourcing Professionals (IAOP) in January, 2006. It is an ISO/IEC 27001:2005
certified company (an international standard for Information Security Management
System). For more information on the company, please visit www.motifinc.com.

Web Site: http://www.motifinc.com

Contact Details: Samir Parekh, Vice President, Business Development, Motif, Inc.
Phone: 917-903-5485, Email: samir.parekh@motifinc.com