Released on: February 11, 2008, 9:14 am

Press Release Author: Richard V. Burckhardt / FramesDirect.com

Industry: Apparel & Fashion

Press Release Summary: New concept allows video guides to walk onto web pages to
help customers.

Press Release Body: Austin, TX February 12, 2008 - The owners of FramesDirect.com,
the leader in online eyeglasses, sunglasses, contact lenses and eyewear sales, are
pleased to announce the launch of their innovative new walk on video guides
technology.

The first video features Dr. Dhavid Cooper, CEO of FramesDirect.com. Upon the first
visit to the home page of the FramesDirect.com web site, Dr. Cooper will walk onto
the right side of the web page, introduce himself and give a brief description of
the site and the many products. The visitor has the option of replaying the video at
any time.

Once inside the site, additional video guides will be available. First to launch are
guides for Costa Del Mar, Ray Ban, Bolle and Serengeti sunglasses featuring local
Austin actress Nicole Taylor, who walks onto the screen to talk about each of these
sunglasses brands.

"The walk on video concept was something we'd been thinking about for several
months," said Dr. Cooper. "In late December we decided it was time to figure out
how to do it. It took endless hours of research and trial and development by our
brilliant creative and technology team to come up with a process that would work on
the web."

"The creative, video footage, editing and technology was done entirely in-house by
FramesDirect.com staff."

The video footage was shot at the company\'s Austin offices. Taylor, an Austinite
who had been in the Miss Texas USA pageant and who had also been featured in the
movie Miss Congeniality, was one of three models interviewed and was chosen because
in her trial videos she appealed to both genders and a broader age range.

In addition to the walk-on, Dr. Cooper will be featured in a number of videos
highlighting brands within the online eyewear catalog of FramesDirect.com. The first
to go live will be for Wiley X and Costa Del Mar sunglasses. For 2008, more videos
are planned, including instructional videos to help customers with their lens,
frames and contact lens selections.

FramesDirect.com is a 24-hour/7-day-a-week eyewear store that went online in 1996
and currently features over 116,000 products, including eyeglasses, sunglasses and
contact lenses as well as a patented online technology for trying on eyeglasses,
sunglasses and frames online.


About FramesDirect.com
Dr. Dhavid Cooper and Dr. Guy Hodgson have been in practice for over 20 years and
founded FramesDirect.com in 1996. With offices in Houston and Austin, the family of
optical websites includes http://www.framesdirect.com ,
http://www.binocularsdirect.com and http://www.gogglesdirect.com . FramesDirect.com
can be reached at 1-800-248-9427.

Web Site: http://www.framesdirect.com

Contact Details: Contact:
Richard V. Burckhardt
713-893-1741
press@framesdirect.com
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