Panera Bread Sponsors Third Annual Hoops for Hope Event

Released on: February 1, 2008, 11:52 am

Press Release Author: Brian Van Norman/Panera Bread

Industry: Healthcare

Press Release Summary: Panera Bread is once again a sponsor of the Hoops for Hope
charity to benefit breast cancer research. The event is hosted by Kay Yow, North
Carolina State women's basketball head coach, and will be held February 10 at
Reynolds Coliseum in Raleigh, N.C.


Media Contact:
Cindy Stranad

Panera Bread Sponsors Third Annual Hoops for Hope Event
Proceeds to Benefit Breast Cancer Research

DURHAM, N.C. (February 1, 2008)-Casey Bastian, vice president of operations for area
Panera Bread locations, announces today that the company is a sponsor of the third
annual Hoops for Hope event benefiting the Susan G. Komen for the Cure, NC Triangle
Affiliate. The event will take place inside Reynolds Coliseum during the North
Carolina State women's basketball game versus Boston College on Sunday, February 10
at 4:30 p.m.

"Coach Yow's tireless efforts to raise breast cancer awareness are inspiring," says
Bastian. "We're honored to be part of such a wonderful event."

Panera's sponsorship includes a cash donation of $5,000, "Bagels for a Year" and
"Bread for a Year" certificates, as well as providing Cinnamon Crunch bagels to
event participants.

This year marks Panera's second year sponsoring the Hoops for Hope event and
continues a long-standing relationship between Coach Yow and the company. Yow has
served for two years as honorary chair of Panera's Pink Ribbon Bagel campaign that
has raised more than $18,000 for breast cancer awareness during that time. In
addition, Panera underwrote Coach Yow's recently released children's book titled
"Coach Yow: I Will, Not Just I'll Try."

Those attending the Hoops for Hope event will receive a commemorative game program
wrap and ticket, and a silent auction and concourse displays will raise awareness
for breast cancer. In addition, breast cancer survivors will be recognized at
half-time of the game, and a limited number of free t-shirts will be distributed to
fans in attendance. For event information, visit

About Panera Bread:
Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked
goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly
warm and welcoming environment. Panera Bread is committed to using great tasting,
quality ingredients in the food we offer and contributing to the neighborhoods in
which our customers and employees live and work through programs like Operation
Dough-Nation. Headquartered in Richmond Heights, MO, Panera Bread owns and
franchises 1,167 bakery-cafes under the Panera Bread and Saint Louis Bread Co. names
as of December 25, 2007. For more information, visit

# # #

Web Site:

Contact Details: Brian Van Norman
(919) 232-5008

Panera Bread
6702 Fayetteville Road
Durham, NC 27713

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