Released on: February 27, 2008, 5:41 am

Press Release Author: Deepak Gupta

Industry: Advertising

Press Release Summary: In the chain of AIDS Awareness programme recently (on 27th
February) a special Photo Exhibition & Signature Campaign with a street play \'Bimar
Bhi Insan Hai\' was organised at Central Park, Connaught Place, New Delhi, where
different photographs based on AIDS saying the touching story behind it were on
display.

Press Release Body: Red Ribbon Express is a unique rural communication campaign on
train which was launched on December 1, 2007 on World AIDS Day as Mrs. Sonia Gandhi
flagged off \'Red Ribbon Express\' from Safdarjung Railway Station, New Delhi. Red
Ribbon Express (RRE) Project is a National Campaign to highlight the issue of
HIV/AIDS through a specially designed train travelling to different parts of the
country for one year. About 180 major railway stations/halting points will be
covered through this campaign traversing over 27000 kilometers at a stretch in a
Bharat Parikrama pattern.
Each of these 360 days will see multi-level activities. A multi-sectoral project to
spread awareness on HIV/AIDS, the campaign aims to promote safe behavioural
practices. The vision behind the project is to mainstream HIV/AIDS within the
context of overall socio-economic development rather than merely as a medical/public
health issue.
Originally conceptualized by the Rajiv Gandhi Foundation as a multi-partnership
national campaign, its execution is being spearheaded by National AIDS Control
Organization (NACO) and the Nehru Yuva Kendra Sangathan (NYKS).
In the chain of AIDS Awareness programme recently (on 27th February) a special Photo
Exhibition & Signature Campaign with a street play \'Bimar Bhi Insan Hai\' was
organised at Central Park, Connaught Place, New Delhi, where different photographs
based on AIDS saying the touching story behind it were on display.
During the programme a Nukkar Natak \"Bimar Bhi Insan Hai\" was staged where the
artists presented the facts and different aspects of AIDS. One of the other
highlights of this event was the signature campaign where the people and guests got
the opportunity to make their presence felt by signing and supporting the Red Ribbon
Express campaign and thus giving a different aspect of Public Participation to the
entire effort.
On this occasion Dr. Shakeel Ahmed Khan (DG, NYKS) presented the broad objectives of
the Red Ribbon Express; i.e. to provide a complete communication, counseling,
treatment and care package to the target population, especially in rural areas with
special focus on youth and other vulnerable groups, so that they stay away from the
ill-effects of this life spoiling illness. For this RRE is a revolutionary movement
where we target each and every individual from any caste, religion or community.


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Contact Details: Deepak Gupta
flaMbe entertainment
Flat No. 24, First Floor,
Shankar Market, Block No. 4,
Connaught Place, New Delhi - 110001
Phone - 91-11-30420652, 91-11-23414666
Mobile - 09818180422