Released on: February 17, 2008, 4:10 am

Press Release Author: Experian Consumer Research

Industry: Financial

Press Release Summary: A baby boomer study by Experian Consumer Research suggests
that both young and old boomers want to be fully informed before committing to a
financial service. However, only one group, the older boomers, is more likely to
shop around for the best financial deals. Additionally, the older boomers\' use of
online banking is growing at a faster rate than the younger boomers. Download a free
demographic profile of baby boomers and their financial attitudes:
http://www.smrb.com/?c=DatabaseIntegration

Press Release Body: NEW YORK, NY - A baby boomer study by Experian Consumer Research
suggests that both young and old boomers want to be fully informed before committing
to a financial service. However, only one group, the older boomers, is more likely
to shop around for the best financial deals. Additionally, the older boomers\' use of
online banking is growing at a faster rate than the younger boomers.

Download a free demographic profile of baby boomers and their financial attitudes:
http://www.smrb.com/?c=DatabaseIntegration

The Simmons National Consumer Study suggests that there are two different groups,
young baby boomers classified as 45-54 year olds and older boomers, ages 55-64.

Chris Wilson, president of Experian Consumer Research, explained that younger baby
boomers\' attitudes and opinions differ from older boomers, necessitating separate
marketing initiatives. \"Financial marketers should overlay their existing baby
boomer data with customized psychographic information to best reach and inform these
two groups,\" said Wilson.

Watch David Algranati, vice president of Simmons Integrated Marketing Solutions,
speak about the benefits of data integration for the financial sector:
http://www.youtube.com/watch?v=WfYQH_XnMQY

Data Integration links information from disparate data sets into one single
platform, providing a 360-degree view of what consumers are doing. It profiles
target segments against a full range of product, psychographic, lifestyle and media
data in the National Consumer Study to yield deep consumer insights.

Experian Consumer Research (ECR) is ranked one of the fastest growing market
research companies by Jack Honomichl, the leading market research authority. ERS, a
part of Experian, is comprised of Simmons, a full service, consumer research
organization that has been The Voice of the American Consumer for more than 50
years, and Vente, a real-time online quality lead generation service.



Web Site: http://www.smrb.com/?c=DatabaseIntegration

Contact Details: Experian Consumer Research
29 Broadway
New York, NY 10006
Valerie Jennings
816-221-1040