User Centric
Study Published in User Experience Book Due out March 28
Released
on: February 29, 2008, 3:00 pm
Press
Release Author: Pamela Stoffregen, User
Centric
Industry:
Consumer-Services
 Press
Release Summary: Already positively reviewed by Jakob Nielsen, Ginny
Redish, and Steve Krug, the book promises to be an exciting addition
to the field of user experience research. It will be released on
March 28, 2008.
Press
Release Body: Associate Director of User Centric, Aga Bojko,
recently contributed to a book by T. Tullis and W. Albert
entitled “Measuring the User Experience: Collecting, Analyzing,
and Presenting Usability Metrics”.
Aga’s
case study focuses on the application of eye movement measures,
such as pupil diameter, fixation count, and fixation duration, to
the quantitative assessment of label design for prescription medication.
This research study, conducted in Italy with twenty pharmacists,
is one of User Centric’s many eye tracking
studies that combine traditional measures of user efficiency and
accuracy with the precision and insight provided by additional physiological
indicators.
User
Centric’s application of eye tracking is used to
illustrate the metrics and methodologies described in the book,
and show how they can inform real-world design decisions.
Already
positively reviewed by Jakob Nielsen, Ginny Redish, and
Steve Krug, the book promises to be an exciting addition
to the field of user experience research. It will be released on
March 28, 2008 and is available for purchase on
Amazon.com.
About
User Centric, Inc.
User Centric is a global consulting firm that focuses
on improving user experience. We apply our expertise to projects
involving handhelds, web sites, software, medical devices, print,
packaging, and telephony services. Experience, quality, value, global
reach and outstanding client services set us apart. Our services
include user research, user interface design consulting, information
architecture, usability testing, user interface evaluations, eye
tracking, and online surveys. Learn more about us at www.UserCentric.com
Web
Site: http://www.usercentric.com
Contact
Details: User Centric, 2 Trans Am Plaza Dr., Ste 100, Oakbrook Terrace,
IL
60181
630.376.1188, www.usercentric.com
pam@usercentric.com
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