Released on: February 25, 2008, 6:23 am

Press Release Author: Reitek Press Office

Industry: Electronics

Press Release Summary: Reitek announced at Mobile World Congress '08, the leading
global event on Mobile Communication which recently took place in Barcelona, the
launch of the Video Call Center developed for Fiat Group Automobiles.



Press Release Body: Based on Reitek ContaCT Highway, the technology enabling easy,
quick and profitable roll-out of mobile video services and applications, the Video
Call Center allows Fiat customers to enter a wide range of innovative services,
directly available on their Mobile.

By video calling Fiat toll free number 00800342800, users find a Video IVR service
with a Human Digital Assistant (HDA), accompanying them in the choice of several
functionalities, such as:
- ACI assistance
- Test Drive booking
- Access to 'Fiat500Free'


The video call is switched to a live agent for the access to these services, except
for ACI assistance and 'Fiat500free' out of the service hours. The agent can
interact with customers via Mobile, submitting to them customized multimedia
content, just created on-the-fly.

This service - which will be available from April 2008 - belongs to a wide project
aimed at promoting Fiat image as a dynamic company extremely focused on the
opportunities offered by new technologies.

'Both Fiat Group Automobiles and Reitek - states Daniele Barki, Reitek Ceo - are
convinced that Customer Satisfaction can be maximized by sophisticated services
aimed at enhancing Customer Experience'


Web Site: http://www.reitek.com

Contact Details: Benedetta Ruggeri
Reitek S.p.a
viale Monza, 265
Tel. +39.02 27070.048
b.ruggeri@reitek.com