Released on: March 27, 2008, 3:10 pm

Press Release Author: Bettie Bomb, Inc.

Industry: Apparel & Fashion

Press Release Summary: white CHICAGO owners & "bridal experts" Ursula Guyer and
Stacy Senechalle give tips to brides on how to choose the perfect veil. Plus,
they've invited Adam Yaseen, of veil designer Lori London, to their "Veils & Vino"
trunk show. www.whitechicago.com

Press Release Body: Don\'t know where to start - Fingertip? Pencil trim? Blusher?
What? white CHICAGO, a new, sample and once-wed designer bridal boutique, wants you
to remember that when it comes to your veil, the process is easier than you think!
white CHICAGO offers over 10 different cuts of veils as well as headpieces,
hairpins, and vines by veil designer Lori London.

Choosing your veil can definitely be tricky as a bride needs to consider her wedding
day hairstyle as well as the style of her gown. \"A lot of brides want sheer, which
won\'t interfere with the back of the gown, similar to our best seller, the Madonna
veil," says Adam Yaseen, General Manager and husband of Lori London.

Ursula Guyer, co-owner of white CHICAGO, says "while the veil still completes the
bridal look, most brides aren\'t going for the traditional blusher as much anymore,
unless the ceremony is held in a church. Although for my wedding, I wore a blusher
to make my gown more dramatic for our evening destination wedding."

In addition to trends and matching your gown, a lot of brides just want to play up
their own personal style. "Cage veils are popular for brides that want a vintage
look," says Stacy Senechalle, co-owner of white CHICAGO. "Or some brides prefer not
wearing a veil at all, so they opt for hairpins, silk flowers or a simple headpiece.
Just remember, veils are accessories - whether it's dressing up your gown or giving
you that added glam, use it to accentuate your entire look."

"Veils & Vino" - Lori London Trunk Show
Want a little assistance in finding the perfect veil? Let white CHICAGO and Lori
London help!

On Friday, April 25th & Saturday, April 26th, from 11 a.m. - 6 p.m. (by appointment
only), visit white CHICAGO and take advantage of this perfect opportunity to work
with Adam Yaseen of Lori London. Plus, sip some white wine while browsing through
Lori London\'s vast array of veils as well as feather and silk flower headpieces. In
addition, all brides who purchase will receive 10% off their Lori London purchase!

Already have your wedding gown...bring it with you! white CHICAGO wants to make sure
you find the perfect veil, so feel free to bring in your gown (or a swatch of the
material) to try on with the veils. Call 312.397.1571 to book your appointment.

white CHICAGO is where high fashion meets affordability and smart brides
passionately pursue an extensive selection of the most sought-after gowns. An
environment which is a fusion of clean, simple elegance and classic contemporary
design, white CHICAGO offers designers such as Badgley Mischka, Monique Lhuillier,
Vera Wang, Reem Acra and Lazaro at 30-70% off the retail price. white CHICAGO
invites brides from all over the country to buy and consign their gowns, veils and
headpieces in an environment that is more gallery than store. Specializing in new,
sample and once-wed gowns, white CHICAGO maintains relationships with some of the
country's most glamorous designers and exclusive boutiques.

white CHICAGO is open Tuesday - Wednesday, 11 a.m. - 7 p.m.; Thursday, 11 a.m. - 8
p.m.; Friday, 11 a.m. - 6 p.m.; and Saturday, 10 a.m. - 6 p.m. Appointments are
required to try on gowns, yet visitors are always welcome to view the gown gallery.
For more information, call 312.397.1571 or visit www.whitechicago.com.



Web Site: http://www.whitechicago.com

Contact Details: Rebecca Kussmann
2020 Walnut Glen Blvd.
Island Lake, IL 60042
(p)312-203-5302
(f)815-344-3449
rebeccakussmann@bettiebombpr.com