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1 2m Date of Birth Records Added To Tracesmart

Released on: March 27, 2008, 4:16 am

Press Release Author: Tracesmart

Industry: Internet & Online

Press Release Summary: Tracesmart.co.uk, the UK's most powerful online electoral
roll search (http://www.tracesmart.co.uk/electoral-roll/), are pleased to announce
the addition of 1.2m new precise date of birth* records to their already extensive
dataset collection.

Press Release Body: The inclusion of these records will dramatically increase the
volume of subjects for whom precise age data can be generated, which in turn allows
users to locate persons they are looking for quickly and efficiently.

The date of birth records themselves have been added to Tracesmart's proprietary
dataset, the Tracesmart Register, which now holds over 38 million records. \"All of
the records held within the Tracesmart Register, including the new 1.2 million date
of birth records, have been gleaned from a range of data compliant sources to aid in
the efficiency of tracing lost friends and increase the ability to find relatives
(http://www.tracesmart.co.uk/find-relatives/). We constantly improve our service and
enhance our dataset collection, and are currently undertaking a number of other data
acquisition projects to ensure our customers have access the widest range of data
available.\" notes Paul Weathersby, Technical Director.

When a people search (http://www.tracesmart.co.uk/people-search/) is conducted, any
results which have a date of birth will automatically be shown with their precise
age. The addition of the age data will considerably enhance positive trace results,
for example, if you are looking for a 44 year old John Edwards in any given town and
30 John Edwards are listed in that town but only one is listed with the age 44, then
there is a high probability that he is the person you are looking for.

Whilst other people-search engines provide model age data, Tracesmart
(http://www.tracesmart.co.uk/) are proud to be the only one who use precise age data
within their results. "Precise age records have a key role to play when attempting
to trace people and greatly enhance our search tools such as the friend
finder(http://www.tracesmart.co.uk/friend-finder/). The accuracy this data provides
just can't be achieved by those sites who simply use age ranges.\" comments Managing
Director, Mike John Trezise. \"The addition of these new date of birth records will
not only increase our ever expanding dataset collection but will also allow users to
easily locate the person they are looking for."
*For Data Protection purposes, members of the public cannot view the date of birth.
The precise age of the subject is calculated from the date of birth data and is
displayed in the results.

About Tracesmart:

Owned by Tracesmart Limited and launched in 2004, www.tracesmart.co.uk is the most
powerful people search engine in the UK and provides thousands of people with the
means to reunite with lost family and friends.

Paul Weathersby is an industry leading IT specialist who, in his role as Technical
Director, oversees the planning and development of Tracesmart Limited's
extensive web systems.

Mike John Trezise has been involved in tracing people since 1984 and is the founder
of Tracesmart Limited. His extensive knowledge and entrepreneurial use of public
domain consumer data provides the company with a distinct competitive advantage,
enabling them to replace outdated legacy tracing solutions.




Web Site: http://www.tracesmart.co.uk

Contact Details: For more information and/or photos please contact:
Adam Smith
Marketing Manager
T: 02920 474 120
E: adam@tracesmart.co.uk
W: www.tracesmart.co.uk

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