Released on: March 15, 2008, 9:41 am

Press Release Author: Flash Drive Direct

Industry: Environment

Press Release Summary: Flash Drive Direct Design firm gets accreditation for Energy
start and its Euro counterpart TOC 2008. Flash drives now seen as the next impactful
environmental device

Press Release Body:
Energy Star was initially only a United States government program to promote energy
efficient consumer products. However during the past decade it has spread throughout
Canada, Australia and a dozen other countries. It is well known for its blue logo
appearing on many computer products and peripherals.
TCO Certification is a series of product certifications for office equipment (most
notably monitors). It is set by TCO Development, owned by the Swedish Confederation
of Professional Employees. The Certifications are named after years. Although
commonly associated with computer monitors, later TCO revisions also defined
standards for computers, keyboards, printers, flash drives mobile phones and more.
In January of 2008 Flash Drive Direct applied for and was today granted final
certification for both the Energy Star program and the more European-based TCO
Develepement certificate.
"We felt it was enormously important not just for us but for the industry as a whole
to achieve these certifications. I do not think people truly understand the positive
impact that flash drives are having on the environment." states John Graham,
corporate communications officer for Flash Drive Direct. " We see a a tremendous
power savings, a decline in raw material usage and a much smaller post-consumer
waste footprint".
In a recent study, it was discovered that the energy expounded when a CD is burned
on a conventional PC compared to the energy consumed in the transfer of the same
data load to a USB Flash Drive was on average over 500% less. The study also showed
that the energy and petrochemicals consumed in the making of a conventional CD was
1.78 times more when compared to the energy and plastics consumed in the
construction of the average Flash Drive.
Considering that 97% of all CD sales are for 1 time use (non-rewritable) and that
nearly half of all CD's are used only 1.3 times (on average) for the simple transfer
of data from 1 computer to another, if you compare that large amount of energy
consumed to the small eco-footprint of a Flash Drive it is easy to see how these
relatively simple devices have been able to achieve such high environmental
standards. I 2007 an estimated 4 billion used CD's ended up in land fills
This past fall Flash Drive Direct also reached RoHS and WEEE compliancy.
For more information on this story please contact the press liaison.






Web Site: http://www.flashdrivedirect.com

Contact Details: 12500 Horseshoe Way
Vancouver Canada
www.flashdrivedirect.com
604-272-8809