Estee Lauder
announce new Double Wear Light make-up online preview
Released
on: March 14, 2008, 8:45 am
Press
Release Author: Estee
Lauder
Industry:
Retail
 Press
Release Summary: Estee Lauder has announced an exclusive online
preview of their new Double Wear Light Stay-in-Place Makeup SPF10
Press
Release Body: The new Double Wear Light Stay-in-Place Makeup
SPF10 has been formulated to provide a sheer version of
the no.1 selling liquid foundation from Estee Lauder, Double
Wear.
Available
exclusively online in a 3-week preview from 10th March, the
Double Wear Light is a liquid
foundation that has been formulated to glide on fast, comfortably
and evenly for a naturally-sheer, flawless finish that lasts all
day – up to 15 hours without fading or transferring –
no matter how active the wearer or humid the weather.
Like
the original Double
Wear, Double Wear Light is a “thinking”
foundation. It adjusts to each individual’s skin type, keeping
moisture levels balanced while controlling excess oil and shine.
With additional SPF10 and antioxidant vitamins A, C and E, Double
Wear Light also helps provide powerful protection against
UV damage and other environmental
assaults.
“Double
Wear Light is the closest that Estee Lauder
has come to creating the look of natural skin, but better, with
a truly comfortable, long-wearing foundation that will not budge
for up to 15 hours,” said Anne Carullo, Senior
Vice President Global Product Innovation for Estee Lauder,
“This product is an oil-controlling, active
makeup that is perfect for women with busy, on-the-go lifestyles.”
Suitable
for all skin types, Double
Wear Light Stay-in-Place Makeup SPF10 is oil-free,
non-comedogenic and dermatologist- and ophthalmologist-tested.
About
Estee Lauder
In 1946, Estee Lauder started business with one
face creme, and the desire to bring out the beauty in every woman.
By the time the revolutionary fragrance Youth-Dew
was introduced in 1953, the Estee Lauder Company had
already won a reputation for innovation, research and quality.
Now
Estee Lauder's skincare, makeup and fragrance collections
exemplify the best that technology, science and arts can achieve.
The Estee Lauder name on a product is recognised
in over 100 countries for quality and has gained a worldwide reputation
for elegant, and luxurious products that uphold the finest standards
of excellence through extensive research and stringent product testing.
The
Estee Lauder Companies’ annual Breast Cancer
Awareness Campaign involves all of the 18 brands that make
up The Estee Lauder Companies. They collectively
represent The Breast Cancer Research Foundation’s
first and largest corporate supporter. Estee's
daughter-in-law was the creator of BCRF's signature pink ribbon.
Over $10 million has been raised for The Breast Cancer Research
Foundation since 1993. Another $1 million was raised from
their retail partners since July 2002.
Web
Site: http://www.esteelauder.co.uk/
Contact
Details: PR contact:
Brona McCafferty
73 Grosvenor Street
London
W1K 3BQ
08700346911
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