Released on: March 24, 2008, 2:35 am

Press Release Author: PRHUB

Industry: Apparel & Fashion

Press Release Summary: Chennai based Hasbro Clothing announced the formal launch of
Probase, targeted at the mass market seeking mid-priced, branded apparel.

Press Release Body: Bangalore, March 24th, 2008: In an interesting move bound to
elate the fashion conscious mass market both in metro and tier II and III cities,
Chennai based Hasbro Clothing, today announced the formal launch of Probase,
targeted at the mass market seeking mid-priced, branded apparel. Priced between Rs
399 and Rs 750, Probase would feature a wide collection, from formal wear to relaxed
casual wear and jeans wear, targeting young adults across age groups.

Hasbro Clothing had test launched the ProBase brand in certain key pockets of
Chennai and Tamil Nadu last year. After the initial positive response, the brand
will now be retailed across India in a phased manner, beginning with key cities and
towns in the four southern states. There would be over 200 distribution points by
the end of this year. With the launch of Probase, Hasbro Clothing will further
enhance its brand portfolio, including the popular Genesis formal wear and Basics
fashion and casual wear.

Announcing the launch of Probase, Hanif Sattar, Director, Hasbro Clothing said,
"Hasbro Clothing will tap the huge potential mass market price point for branded
apparels in smaller cities and towns as well as metros, estimated at Rs 5000 crore.
Probase has a mix of fashion, quality and affordability which will allow fashion
discerning individuals to take the first step in buying branded garments, at an
affordable price. We are confident that Probase will be as popular in this segment,
as our other established and premium brands Genesis and Basics."

Suhail Sattar, Director, Hasbro Clothing, added, "ProBase will have minimal and
select presence in our exclusive Genesis Basics outlets. We will make the brand
available through a mix of exclusive brand stores, our strong distribution network
in multi-brand outlets and other retail stores. Probase will support us in
increasing volumes and supporting our aggressive business expansion plans in the
next few years."


ABOUT HASBRO:
Hasbro Clothing is among the leading men's branded apparel manufacturer and retailer
in India with 2 leading brands- Genesis and Basics in its portfolio. Genesis, a
classic formal brand is the flagship brand of Hasbro Clothing and Basics is a
fashion lifestyle brand, positioned to cater to young adults in the age group of
18-40, who emphasise on smart dressing, even while away from work. Hasbro retails
its brands through its exclusive network of 'Genesis Basics' outlets spread across
Chennai, Coimbatore, Erode, Salem and Tirupur in Tamil Nadu; and in Pondicherry;
Trivandrum, Cochin, Calicut, Trissur, Tellicherry in Kerala; Bangalore, Hyderabad,
Secundrabad in the South and in Ahmedabad, Surat, Baroda, Noida and Delhi in the
North. The brands are also available in Multi Brand Outlets & leading stores in
these cities. Genesis and Basics brands are available through exclusive outlets in
Sri Lanka and across the Gulf.


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