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easyDNA Launches Operations in South Africa

Released on: March 25, 2008, 12:46 am

Press Release Author: Andrew Alexander

Industry: Healthcare

Press Release Summary: DNA paternity testing firm easyDNA has expanded its
operations into South Africa, the first country in Africa to be serviced by the
company.

Press Release Body: JOHANNESBURG, SOUTH AFRICA ( ExpressPressRelease ) 01 March
2008- easyDNA, a leading DNA paternity testing firm, has announced that it has
expanded its operations into Africa through its new subsidiary in South Africa. The
company has opened an administration office in Johannesburg to provide a base for
promoting its portfolio of DNA testing services such as DNA Paternity Testing, DNA
Relationship Testing and DNA Forensic Testing.

The company is promoting its services primarily through the dedicated website
www.easydna.co.za created specifically for the South African market. A full list of
the DNA tests as well as information about tests such as DNA paternity testing is
available online through the website. In addition, all prices are quoted in the
local currency to facilitate the ordering process. Customers can order their DNA
paternity test kit directly from the website and make payments via credit card.
Other payment options are also available upon request.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said,
'South Africa is our first market in Africa and so far the demand has been
encouraging. We hope that as the demand increases we are able to open an office in
other cities such as Cape Town, Port Elizabeth and Durban. Our tests are very
competitively priced and as usual we will work hard to provide our clients with the
highest levels of customer service.\"

About:

easyDNA provides reliable, accurate and confidential DNA Paternity Testing (
http://www.easy-dna.com/content/index.php?section_id=1 ), DNA Relationship Testing
and DNA Forensic Testing ( http://www.easy-dna.com/content/index.php?section_id=5 )
to both the private and public sector. EasyDNA operates through a network of offices
covering a wide geographic area. All testing is performed by an ISO 17025 and AABB
accredited laboratory and staff have a minimum of 5 years experience dealing
directly with DNA testing thereby ensuring the highest level of competence.

Contact:
easyDNA
Level 5, Amphenol Business Centre, Thanet Way, Whitstable Kent CT5 3JF
United Kingdom
Tel: +44 (0)870 4231030 Fax: +44 (0)870 4231031
Web: www.easy-dna.com
Email: info@easy-dna.com

###

Web Site: http://www.easydna.co.za

Contact Details: easyDNA
Level 5, Amphenol Business Centre, Thanet Way, Whitstable Kent CT5 3JF
United Kingdom
Tel: +44 (0)870 4231030 Fax: +44 (0)870 4231031
Web: www.easy-dna.com
Email: info@easy-dna.com

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