Express Press Release Distribution

Accounting
Advertising
Aerospace
Agriculture
Apparel & Fashion
Automotive
Biotech
Chemicals
Computers
Construction
Consumer Services
Defense
Education
Electronics
Energy
Entertainment
Environment
Financial
Food & Beverage
Government
Healthcare
Human Resources
Industrial
International Trade
Internet & Online
Law
Management
Marketing
Media
Non Profit
Pharmaceuticals
Real Estate
Retail
Semiconductors
Small Business
Software
Sports
Telecommunications
Transportation / Logistics
Travel

EPR Archived News

Archived News 2012
~ April
~ March
~ February
~ January

Archived News 2011
~ December
~ November
~ October
~ September
~ August
~ July
~ June
~ May
~ April
~ March
~ February
~ January

Archived News 2010
Archived News 2009
Archived News 2008
Archived News 2007
Archived News 2006
Archived News 2005
Archived News 2004

 

ADTRAN Announces New Opportunities for SMB Resellers

Released on: April 23, 2008, 8:08 am

Press Release Author: MRB Public Relations

Industry:

Press Release Summary: .

Press Release Body: Contact: Tammie Dodson
ADTRAN, Inc.
256.963.6739
press@adtran.com

ADTRAN Announces New Opportunities for
SMB Resellers

IP Telephony and Internetworking Specializations Offer Greater Revenue Incentives
and New Product Solutions for Mid-Tier ADvantage Partners

HUNTSVILLE, Ala.--(April 23, 2008)--ADTRAN, Inc. (NASDAQ: ADTN), a leading
supplier of networking and communications solutions, announced today that the
company has enhanced its ADTRAN ADvantage Partner Program. The changes are designed
to strengthen relationships with mid-tier ADvantage partners. Through these program
enhancements, partners will benefit from access to additional product lines,
increased revenue incentives and certification training programs for ADTRAN's
award-winning family of NetVanta routers, switches and IP Telephony (IPT)
solutions.

The ADTRAN ADvantage Partner Program is a three-tier program (ADvantage Plus,
ADvantage and Registered) with two main goals - to increase partners' ability to win
in the Small and Mid-size Business (SMB) segment and to increase their profitability
when doing so. The combination of NetVanta solutions that are specifically geared to
solve critical SMB challenges and a strong channel support program allow resellers
and solution providers to satisfy customers and to find new opportunities to grow
their businesses.

The program enhancements target ADvantage partners. These partners can now, for the
first time, obtain technical specializations for IP Telephony and Internetworking
products. Specializations allow partners to expand their product portfolio and earn
access to a higher discount structure. Those partners obtaining IPT specialization
will also benefit from the ability to sell ADTRAN's NetVanta 7000 Series IPT
products. This opportunity will allow these partners to expand their businesses into
the IP Telephony market. These enhancements are in addition to a wealth of other
benefits including: certification training, priority access to pre-and post-sales
support, participation in beta programs, being featured in the partner locator, the
ability to receive discounted demo units, and access to sales leads. In addition,
these partners have the ability to receive advance product information and have the
opportunity to be selected to serve on the ADTRAN Partner Council.

"We have spent the last year strengthening our partner relationships and learning
how we can best assist our partners as they sell ADTRAN products into the SMB and
mid-size enterprise markets," said Ted Cole, vice president of channel sales, ADTRAN
Enterprise Networks Division. "Our research shows that partners who take advantage
of training and certification programs grow their businesses much faster than those
who do not. The changes to the ADvantage level of our program come in response to
partner feedback and will allow the program to better fit the business models of
these solution providers as well as provide them with access to the tools to both
grow their businesses and expand into new markets."

Other program enhancements include lowering the threshold for deal registration,
thus making it easier for more partners to take advantage of these opportunities.
Online technical and business skills training options are being expanded and both
ADvantage and ADvantage Plus partners are now entitled to a special 75 percent
discount on demo equipment.

"Partnering with ADTRAN has been a profitable experience," said Joel Kappes,
Milestone Networks, Inc. "The program enhancements will provide me with the skills
and products I need to grow my business even faster. These changes are a testament
to ADTRAN's commitment to its channel partners and I am proud to be an ADTRAN
partner."

About ADTRAN's ADvantage Partner Program

The ADTRAN ADvantage Partner Program offers strong channel support for ADTRAN
products and solutions, including online training modules, dedicated pre- and post-
sales support and technical assistance, lead referrals, rebates, promotions and easy
access to demo programs. In addition to mid-tier ADvantage partners, there are two
other levels of participation.

Registered Partners gain access to the sales, marketing, and technical resources
they need to begin selling ADTRAN solutions. This entry-level partnership provides a
clear growth path toward building a stronger relationship with ADTRAN.

ADvantage Plus Partners participate at the highest level of the program through a
minimum annual revenue commitment. These partners commit to an ongoing relationship
with ADTRAN and are recognized and rewarded for that commitment. ADvantage Plus
Partners are required to obtain product specialization in either Internetworking or
IP telephony. These specializations are designed to equip partners with the market
and technical knowledge required to excel in selling and supporting ADTRAN
solutions. In some cases, specialization is required for partners to have access to
the product family, thus insuring a level of exclusivity to specialized ADvantage
Plus Partners. ADvantage Plus Partners are also entitled to an automated deal
registration program, a wealth of field sales and marketing support, access to sales
leads, representation on ADTRAN's partner locator site, and priority access to pre-
and post-sales technical support.

ADTRAN is actively recruiting partners at all levels of participation. For more
information on the ADTRAN ADvantage Partner Program visit www.adtran.com/partner or
call 1.800.9ADTRAN and ask for a Channel Support Representative.

About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and communications
equipment, with a portfolio of more than 1,700 solutions for use in the last mile of
today\'s telecommunications networks. Widely deployed by carriers and enterprises
alike, ADTRAN solutions enable voice, data, video, and Internet communications
across copper, fiber, and wireless network infrastructures. ADTRAN solutions are
currently in use by every major U.S. service provider and many global ones, as well
as by thousands of public, private and governmental organizations worldwide.

For more information, contact the company at 800 9ADTRAN (800 923-8726) or via email
at info@adtran.com. On the Web, visit www.adtran.com.

###



Web Site: http://www.adtran.com

Contact Details: Contact: Tammie Dodson
ADTRAN, Inc.
256.963.6739
press@adtran.com

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •