Released on: April 24, 2008, 1:11 am

Press Release Author: Tourism Authority of Thailand

Industry: Advertising

Press Release Summary: As part of the Amazing Thailand campaign, tourists worldwide
can now gain access to a huge variety of hotel, resort and travel options in
Thailand by visiting the new Amazing Thailand mini site,
http://amazingthailand.tourismthailand.org, presented by the TAT.

Press Release Body: The new site presents all the tourism products and services of
Thailand that are part of the e-marketing campaign for Amazing Thailand 2008. This
great new online channel aims to attract travellers through e-marketing tactics such
as search engine marketing, online PR, e-mail, and e-CRM.

The mini site consists of over 2,000 Thailand tourism products including hotels,
tours, attractions and restaurants and a travel agent directory. There are hundreds
of direct links to websites covering a wide range of hotels, tour options,
attractions, travel agencies and more. The new site provides over 300 exclusive
travel deals for inbound travellers.

The new site also offers Web 2.0 capabilities with user ratings and reviews of
hotels and tours. The various comments from online reviewers will help visitors
choose the right travel option and enable TAT to enhance its customer relationships.
The feedback will also help travel suppliers in Thailand to constantly improve the
quality of their services

After only ten weeks of online operation, the new site has attracted over 110,000
unique visitors who have made over 422,000 page views in total. The TAT expects to
massively boost visits through additional e-marketing campaigns during the rest of
2008.

http://amazingthailand.tourismthailand.org has been created to promote deals in each
of the seven \"Amazing Wonders of Thailand\" themes: Thainess, Nature, Treasures,
Health & Wellness, Beaches, Trendy activities, and Festivities.



Web Site: http://amazingthailand.tourismthailand.org

Contact Details: BKK