Released on: April 22, 2008, 1:28 pm

Press Release Author: Fletcher Martin

Industry: Advertising

Press Release Summary: No recession here! Atlanta Ad agency signs another new
client.

Press Release Body: ATLANTA, GA - Church's Chicken (TM), a division of AFC
Enterprises, Inc. (Ticker: AFCE), taps Atlanta-based Fletcher Martin as the agency
of record for print and media throughout the Eastern United States. The scope of
work includes co-op management, media planning and buying, and a direct mail program
through FM's highly specialized Traffic Generators division.

Mark Williams, Church's national field marketing director explained the selection,
"Fletcher Martin emerged as the unanimous selection of the group based upon: a clear
understanding of our extensive account service needs and expectations, a solid
staffing plan (transitional and ongoing), strong broadcast media planning/buying
capabilities and an ability to deliver a high level of print expertise."

FM has already begun immersing themselves in the Church's brand with Andy Fletcher
joining the agency's account leaders in attending the Church's Chicken 2008 Global
Convention, where Church's outlined their strategic direction for 2008 and beyond.
The convention brought the agency face-to-face with Church's executive team, key
franchisees, and restaurant management personnel to experience an engaging and rich
agenda, including the unveiling of the next evolution of Church's marketing
campaign. As part of the new initiative, attendees were enlisted to deliver the
brand's promise to their multicultural and diverse consumer base.

"We are excited by the many challenges the chicken category faces within the QSR
market," said Andy Fletcher. "The Church's brand is dedicated to creatively
connecting with multi-cultural market segments and we look forward to working with
thei branding company, Cartel in San Antonio."

About Fletcher Martin
Fletcher Martin is an integrated marketing communications agency owned by the
executive management of the agency and MDC Partners, Inc., one of the world's
leading marketing communications firms. Founded in 1979, Fletcher Martin helps
clients disrupt their category or industry by providing insights and context to
drive and change business. This disruptive change is led by the agency's unique
specialty consulting capability. Compensation is performance-based, and plans are
executed through advertising, interactive, direct marketing and public relations
services. For more information, visit www.fletchermartin.com.



Web Site: http://www.fletchermartin.com

Contact Details: Jennifer Jones
jenjones@fletchermartin.com
404-720-8149