Frais Expands American Hand Sanitizer Market with Natural Luxury Product at STUDIO at Fred Segal Launch

Released on: April 16, 2008, 4:52 pm

Press Release Author: Robert Main

Industry: Apparel & Fashion

Press Release Summary: Frais™, the Australian-based pioneer in the emerging luxury segment of the U.S. hand sanitizer market, announced its exclusive American debut today at STUDIO at Fred Segal in Santa Monica, California.

Press Release Body: 18 April, 2008 - Frais™, the Australian-based pioneer in the emerging luxury segment of the U.S. hand sanitizer market, announced its exclusive American debut today at STUDIO at Fred Segal in Santa Monica, California. Frais Hand Sanitizer™ was created to add luxury to the smart practice of regular hand sanitizing. The environment-friendly formula of 66% pure sugarcane alcohol kills 99.9% of germs on contact and is blended with eight essential oils which provide a natural aromatic moisturizing sensation as captivating as Frais’ practical sanitizing benefits. In addition, Frais products are free from parabens, sulfates, propylene glycol, petrochemical cleansers, ethoxylates, silicones, phthalates, mineral oils, DEA, artificial colors and fragrances.

The World Health Organization, Centers for Disease Control and the Mayo Clinic recommend using alcohol-based hand sanitizers above 60% to kill 99.9% of the germs encountered in everyday life, including most common bacteria and viruses. The current US market for alcohol-based hand sanitizers is $93 million according to Information Resources, Inc.

STUDIO at Fred Segal has influenced the fashion and beauty industries by launching young designers and new products from around the world, continually setting the trends of tomorrow.

Dann Murphy, Managing Director, STUDIO at Fred Segal, reports “I personally enjoy Frais Hand Sanitizer…it smells great, moisturizes my hands with eight natural essential oils, and still manages to kill 99.9% of germs. We know our clients will love Frais, a luxurious, environment-friendly hand sanitizer which we are pleased to welcome to STUDIO at Fred Segal”.

In addition to STUDIO at Fred Segal, Frais offers a parallel commercial line of hand sanitizers, available for airlines, hotels and cruise lines. “We are thrilled that American consumers can benefit from the aromatherapeutic lift our blend of Australian essential oils provides. We have created a natural, moisturizing, pleasant way for men and women to sanitize hands on the run, to carry conveniently in purses and briefcases, to have handy in the car, and to have available at home or at the office,” said Michael Davis-Smith, Managing Director, Frais Luxury Products Pty Ltd, Sydney, Australia.

For more information regarding Frais products please contact Laura Chisholm at 310-802-1594 or visit www.fraisluxuryproducts.com.

Web Site: http://www.frais.com.au

Contact Details: Robert Main
4/59 Bream Street
Coogee NSW 2034 Australia
rmain@frais.com.au
+61 02 9664 6049
Mob. +61 0405717566