Thomas Nelson Selects Ingram Digital`s Content Solutions
Released on: May 30, 2008, 9:01 am
Press Release Author: Ingram Digital
Industry:
Press Release Summary: Ingram Digital will provide digital content hosting and syndication services
Press Release Body: LA VERGNE, TN - Ingram Digital, an Ingram Content company, announced today that Thomas Nelson, the world\'s largest Christian publisher and 6th largest trade publisher, has signed a multi-year contract for the CoreSource digital content platform and Ingram Digital's Search and Discover services.
Under the agreement, thousands of Thomas Nelson titles will be widely available as digital content for delivery to Thomas Nelson's digital supply chain and for marketing and promotional purposes to help drive both print and digital sales through all of its trade and specialty sales channels.
Ingram Digital will manage and distribute Thomas Nelson titles through CoreSource, its secure, hosted digital asset management system. Thomas Nelson will be able to effectively syndicate its digital content to downstream business partners, including brick-and-mortar retailers, e-tailers and printers, through this platform. CoreSource will also support Thomas Nelson's mission of environmental responsibility by embracing digital technologies. Nelson's new environmental plan and paper policy was developed in consultation with The Green Press Initiative and announced earlier this year.
Thomas Nelson will leverage the Ingram Digital Search and Discover platform, which enables new marketing and promotional placement of "see inside the book" and "find inside the book" features. This platform provides full-text discoverability, helping drive print sales and long tail revenue opportunities. The Search and Discover service includes a state of the art widget that enables the placement of content on social networking sites, blogs, and author's websites, giving Thomas Nelson a strong set of viral marketing capabilities.
"Ingram Digital is committed to powering digital strategies for publishers," commented Tyler Ruse, Vice President and General Manager of Content Solutions. "This long term partnership is a great example of how CoreSource and Search and Discover enable these strategies for Thomas Nelson. We are very excited to be partnering with such a respected publisher."
"After an exhaustive review of our options, we concluded that Ingram Digital was most closely aligned to the digital and print needs of Thomas Nelson," stated Michael S. Hyatt, President & CEO of Thomas Nelson. "Ingram Digital's platform will improve our internal operations, strengthen the viral marketing campaigns of our retail partners and help us realize our 'long tail' opportunities with print-on-demand and the consumer's growing acceptance of e-books."
About Thomas Nelson
Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information, visit our website www.thomasnelson.com.
About Ingram Digital
Ingram Digital is an Ingram Content company. Together with Ingram Book Group and Lightning Source Inc., the Ingram Content Companies provide a broad range of physical and digital services to the book industry. Ingram Digital provides publishers and other content owners with a comprehensive offering of digital content accession, storage, management and distribution services. Ingram Digital currently has several solution platforms - including MyiLibrary and VitalSource Technologies - which serve the institutional and educational markets respectively. In addition, Ingram Digital also serves the retail market with full e-book and audio book downloads as well as various search-and-discovery and marketing tools such as widgets. For more information, visit www.ingramdigital.com
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