Released on: June 30, 2008, 10:50 am

Press Release Author: Brand Labs

Industry: Internet & Online

Press Release Summary: Brand Labs has adopted Adapt SEM PPC management software to
effectively manage Google AdWords and Yahoo! Search Marketing PPC campaigns.

Press Release Body: FOR IMMEDIATE RELEASE
Media Contact
Marc Dula
877.837.4792 ext.705

Rochester, MI- Brand Labs has selected Adapt SEM software in order to maximize the
ROI of its clients\' pay-per-click (PPC) ad spend. To successfully grow its PPC
management service, Brand Labs needed a software solution that would not only
provide improved day-to-day management of PPC campaigns, but also add value for its
clients.

\"We tried various applications, and even considered developing a solution in-house,
but Adapt SEM was the best-performing and most cost-effective tool we found for PPC
management,\" said Marc Dula, Brand Labs Director of Search. Added Dula, \"by
combining Brand Labs\' PPC management expertise with the Adapt SEM software, we were
able to reduce our first Adapt SEM-integrated client\'s cost-per-action (CPA) by 44%,
and their monthly ad spend by 42%.\"

Brand Labs offers PPC management services as part of a comprehensive suite of online
marketing services for its Volusion customer base. Brand Labs focuses on building
marketing campaigns that deliver the highest return on investment (ROI) for its
customers, and Adapt SEM software assists Brand Labs in maximizing that ROI for its
PPC management service clients.

About Brand Labs

Brand Labs offers a comprehensive and scalable suite of e-commerce services, built
around the Volusion e-commerce shopping cart, and designed to help businesses
maximize their e-commerce investment. These services are available individually, or
as part of Brand Labs Complete, a unique partnership with retailers and
manufacturers to operate and grow their e-commerce businesses. Visit
www.BrandLabs.us for more information on Volusion store design, online marketing,
and e-commerce strategies, or call 1.877.837.4792 for more information.



Web Site: http://www.brandlabs.us

Contact Details: 360 South Street
Rochester, MI 48307
877.837.4792

pr@brandlabs.us