Released on: June 18, 2008, 7:41 pm

Press Release Author: David Chandler - yourBusinessChannel

Industry: Media

Press Release Summary: At a glance: Kevin Spacey - Institute of Directors -
conversation - arts and business - business advice - free online business TV shows -
TV syndication - premium business TV content

Press Release Body: Among the iconic speakers at this years Annual Institute of
Directors (IoD) Convention was award winning American stage actor and film director,
Kevin Spacey - delivering an address that took a very interesting tack - one that
skilfully explained the necessity for business to invest in the arts. And leading
online business TV channel, yourBusinessChannel (http://www.yourbusinesschannel.com)
will be featuring excerpts of this speech in its upcoming business advice shows
(http://www.youtube.com/watch?v=9V9WosYsQgE).

At the conference, Spacey, now Artistic Director at London's Old Vic, spoke in
detail of the way people love to watch the soaps and the big entertainment shows -
how they will talk about them in the office the next day, send texts to friends,
look up websites and many also even blog about them. And he suggested that
businesses should be harnessing this social fact.

His point was all about conversation, and the very important role clever businesses
have begun to play in these conversations. He showed that the power of conversation
was one that traditional broadcast TV cannot ever match, and in the days of Web 2.0,
social media and conversational marketing, these points may never have been more
relevant. Addressing more than 3,000 business people attending the Institute of
Directors Convention, he suggested that more businesses should look to invest in the
arts.

Kevin Spacey will be appearing in shows to be produced and streamed online by
yourBusinessChannel, alongside other global business experts as they explain why it
is so important that businesses today be a part of this conversation, rather than
focussing on interrupting it.

This news item comes hot on the heels of the launch of the Million Dollar Challenge,
in which 25 lucky businesses will get help from the Million Dollar Team - see full
news item here (http://www.yourbusinesschannel.com/blog.aspx?bid=168).

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Web Site: http://www.yourbusinesschannel.com

Contact Details: David Chandler
david@yourbusinesschannel.com