Released on: July 1, 2008, 7:37 pm

Press Release Author: Richard Kuhns

Industry: Healthcare

Press Release Summary: Changes in eating habits to lose weight can be short lived
because of emotional stress. \"The best diet or eating plan goes to the way side, but
it doesn\'t have to be that way,\" states Richard Kuhns, author of The Scale
Conspiracy E-book.

Press Release Body: For Immediate Release

Secrets to Conquer Emotional Eating Revealed in New E-book

Middletown, NJ July 2, 2008 Most people fail at getting rid of weight and keeping it
off because they fail to recognize the difference between emotional eating and
eating out of habit.

In his new e-book, The Scale Conspiracy, author Richard Kuhns points out that if all
overeating were because of habit, it would be easy to lose all the weight one wanted
to and keep it off with diets, behavioral modification, calorie counting, good
equivalents, weighing food, stop thinking techniques...

He explains that there are two factors that end the diet or whatever technique
that\'s being used:

1. Self Put-downs. You over eat one time and it\'s \"You blew it dummy!\"
2. Stressful emotions. The disappointment or success that led to the emotion yields
a stressful situation in handling the emotion.

He points out in his e-book that this is because most of us have been trained to
avoid emotions, control them, or pretend they don\'t exist. Even success leads to
emotion? Yes, the emotion is happiness, yet it\'s amazing how many of us don\'t allow
ourselves to feel happy. \"Don\'t be too happy, you\'ll set yourself up for the big let
down,\" is just one of several beliefs we\'ve acquired towards happiness.

The Scale Conspiracy is about these and other emotions such as upset, boredom,
confusion, anger, frustration, depression...

By reading the Scale Conspiracy E-book one appreciates that a progressive approach
to losing weight involves asking questions \"What is missing here? Why are people not
getting the results they are promised? It is clearly insane to keep using the same
dieting techniques when the results are so poor. It\'s more important to gain a grasp
on conquering emotional eating than it is to read the scale. Besides focusing on the
scale doesn\'t empower one to be a better more enlightened person, whereas learning
about how to handle emotional eating empowers one in all aspects of life. Hypnotic
suggestions are used in the book such that the reader will find that what one really
wants to eat is far more nutritious and less in quantity than ever before imagined.

For more information about the Scale Conspiracy E-book or to schedule an interview
with Richard Kuhns please call him at 732-671-1085 or email him at or go to

About the author:

Richard Kuhns B.S.Ch.E., NGH certified, author of the Scale Conspiracy E-book, has
operated a stress management facility for seventeen years where he conducted
hundreds of weight management seminars and has his top selling self help hypnosis
and stress management cds at


Web Site:

Contact Details: Richard Kuhns
Stress Management Institute
28 Tindall Rd.
Middletown, NJ 07748 USA
908-625-2195 cell phone

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