CalAmp Corp.'s New Web Site Goes Live
Released
on: July 22, 2008, 12:16 pm
Press
Release Author: Erik Griffin
Industry:
Marketing
Press
Release Summary: The Oxnard, CA wireless communications company
has released its new web site design with the help of a local
web design firm. Using an open source content management system
and updated graphic design, CalAmp will now be able to update
and add content on their own with greater frequency.
Press
Release Body: With its business growing both organically and through
the acquisition of other business units, CalAmp
recognized the difficulty of keeping its content up-to-date and
fresh. With new products, news, articles, and press releases,
CalAmp had an growing problem when it came to
managing the content on their website. Their content was growing
too big, and the graphic design of the site was dated. To solve
the problem, CalAmp partnered with leading web
design firm, SOHO Prospecting.
After
working with the CalAmp marketing team to define
its web development needs, SOHO immemdiately
saw the need for a content management system that could grow with
the needs of the company and provide new functionality. SOHO
suggested an open-source content management system with
an updated front end design and navigation system, with additional
tools such as user controllable content management and an internet
marketing platform.
The
SOHO designers created a web design that reflects
the technology-driven aspect of CalAmp's business
while providing new tools for internet marketing and flexibility
for future web development. Hundreds of pages of existing content
as well as new content was then transferred to the content management
system and mapped to the new navigation architecture. The result
is a site that is search engine friendly, easier to update, and
requires less burden in keeping it up-to-date.
About
CalAmp Corp.
CalAmp provides wireless communications solutions
that enable anytime/anywhere access to mission-critical data and
content. The Company serves customers in the public safety, industrial
monitoring and controls, mobile resource management, public utilities,
and direct broadcast satellite markets. The Company's products
are marketed under the CalAmp, Dataradio, Smartlink, Aercept,
LandCell and Omega trade names. For more information, please visit
www.calamp.com.
About
SOHO Prospecting:
SOHO Prospecting's services include web design,
website redesigns, SEO (search engine optimization), e-commerce
solutions, website maintenance, web hosting, business card and
print materials, and corporate logos. Contact us to learn more
about our services. Visit: www.sohoprospecting.com/
Contact:
Erik Griffin
Phone: (866) 644-7646
erik.griffin@sohoprospecting.com
Web
Site: http://www.sohoprospecting.com
Contact
Details: SOHO Prospecting
55 South Glenn Drive
Camarillo, CA 93010
(866) 644-7646
Erik Griffin - Project Manager
2008
